The Future of Ecommerce & The Internet With CBM 2021 Panel 2: Digital Marketing Experts

Globalization, Blockchain, new technology and consumer behaviors. Hear from a diverse group of experts on what is happening in this global ecommerce ecosystem. From localization changes to completely new infrastructure – keep your eyes and ears open to new groundbreaking concepts. Let’s tune in.

√ CBM2021
√ Catherine Qian’s VIP Page
√ Andy Lee’s VIP Page
√ Luciano Drehmer’s VIP Page
√ John Cavendish’s VIP Page
√ Susan Falola’s VIP Page
√ Jelena Lucic’s VIP Page
√ Cristian Gallardo’s VIP Page
√ Visit our GFA partner – Mercury – for US banking solutons for your ecommerce businesss

Thank you panelists and speakers. It was really great to hear important details, experiences and insights from our network of experts from different parts of the world.

See you all in our next session. Thanks for tuning in!

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[00:00:00] Episode 353 Global From Asia, talking digital transformation. Welcome to the Global From Asia podcast, where the daunting process of running an international business is broken down into straight up actionable advice. And now your host, Michael Michelini. What do you think, Jan? In this podcast we are going to show and let the listeners get a taste of what happened in the last CBM in panel 2, talking about the future of e-commerce and the internet.

[00:00:32] Yeah. It’s really exciting. It’s really exciting. I mean, it’s so great. We’re getting to share with people who couldn’t make it to the CBM with these sessions. And, we had some great people there. I mean, these panels were jam-packed with some amazing people. So who are some of the people that were on the panel?

[00:00:50] Yeah, we have Catherine Qian, Andy Lee, Luciano Drehmer, John Cavendish, Susan Falola.  Jelena Lucic.  But I don’t think Jelena made it to the panel because of the internet. And we have Cristian Gallardo. Cristian was great. He was in South America.  It was awesome, we had Cristian sharing. So people can tune in and we also linked to their profiles. We have GFAVIP, a member network.

[00:01:17] Profile pages for them. People can check out more about these amazing people. And we talked about how people have adjusted during COVID with their e-commerce business. We’ve talked about some of the blockchain things and some of the amazing new trends that are coming out from the new normal.

[00:01:34] Right. Okay. Let’s dive into panel 2 of CBM 2021. Let’s do it. And then afterwards, we’ll talk about the next CBM and some other, some bootcamps and stuff afterwards in our blah-blah-blah sessions. So let’s tune in. All right. And then of course, thank you to our sponsor, our GFA yearly partner, mercury.com, an online application solution for a real US bank account to help our e-commerce sellers and traders from around the world.

[00:02:04] Right Jan?  It’s amazing. Yeah. So thank you so much mercury for always supporting the initiatives of Global from Asia. It’s great. And we also have a bonus, free with our link. We also get a small bonus too, if you use it. And it will help give you a little bit of a boost in your, in your new business at global, from asia.com/mercury, a really amazing lineup today.

[00:02:27] So we’re in panel 2, everyone. This is going to be about some trends in the future of e-commerce and the internet. And I’m going to share the Google doc again. That seemed to help last time in the channel and everyone should be able to open this. All right, Chris is still here. I know it’s late for him. Adam.

[00:02:46] Thank you. All right. So we have, I hope we have everybody up here, but let’s get started. Andy Lee. I see them right here in front and center on my screen. So, Andy, do you want to, and thank you for your sponsorship at E-comm university. Thank you so much for that. 

[00:03:00] Thanks Andy. Do you want to give us an introduction of yourself and what you do? Yeah, my internet’s like so bad as I’m quarantining now ini Taiwan. Today’s my last day. 

[00:03:37] Is it just me or you guys can’t hear him clearly as well. Yeah, it’s the line. It’s cutting off. Okay.

[00:03:52] Okay. That’s fine. Maybe we can go back to you later when the internet is okay.. That’s great then. But, yeah, we’ll come back to Andy again. Thank you. I’m really excited to hear your insights. I see next, John Cavendish. John, do you want to give us a quick intro of yourself and what you do? Sure. I don’t know if you can see me, but I’m John.

[00:04:17] So I’m actually coming to you from Ho Chi Minh City Vietnam. So yeah, all over in Asia, just the different areas and I run a service called Seller Candy. And what we do is we support Amazon sellers by providing them with expert virtual assistance that they have access to at any point. Actually Mike’s a client of ours for the last few months.

[00:04:38] I’m a happy customer. He’s helping us with our Amazon. Yeah. Your team is great too. I know testimonials. So, so yeah, I mean, basically, even though I have an amazing team like Jan and Camille, I sleep better at night just having like cellar candy or somebody who just, all they do is seller central because I know. We lost Mike. He was pitching me so well. That’s a China thing.

[00:05:09] Let’s keep moving forward. Let’s keep moving forward. Is Jelena here? Jelena do you want to introduce yourself? Thank you, John. Yeah, she’s here. But I think she has a bad connection. Let’s just keep going until we find somebody that has a connection, right? Okay, Luciano. You want to go up now? Hello? Hi Luciano. Good evening, good morning, good afternoon for everyone in the world around.

[00:05:37] I’m Luciano. I’ve been in China the last four years, around four years working with e-commerce. My job basically is to help the Chinese brand, e-commerce. A little bit of everything and to understand a lot about industrial design, graphic design, branding, packaging, and so on, and how to make all these things go together for, for ecommerce marketplace.

[00:06:05] So it’d be working with ecommerce brands. So I’ve been doing that and now I’m living in Shenzhen, partner of a company called Be kind. It is a mixed foreign-Chinese company. And, and we built this brand Be kind that we do basically we do the hair products like hair straightener, flat irons and we redesign all these products and we brand them and sell it online.

[00:06:40] And. I didn’t mention that I’m Brazilian guy here. Yeah. Okay, great. Thanks Luciano. It’s great. It’s really great. I mean, branding is especially important today in today’s world. Susan, would you like to. Would you like to introduce yourself? Hi, my name is Susan . I am CEO and founder of JUUBIX LTD.

[00:07:10] Basically we offer a service where we act as a financial intermediary between ideas and startups. We match them to cross-functional expertise and investment in a two-sided marketplace. And we create a robust, a secure ledger or using blockchain, artificial intelligence and automated tools to make sure that the effort tracking and the communications done on the platform are able to be seen over a period of time.

[00:07:43] So you’d be able to actually allocate and locate where, you know, And activities were done between collaboration and investment activity. So I’m really happy to be here today in the cross border matchmaker event. And it’s all about cross border payments going forward. So yeah, really happy to be here.

[00:08:02] Sure. Thank you Susan for coming. I see Jelena’s camera video. It’s nice background. It’s good now. Hi everyone. My name is Cristian. I’m based now in Chile. I’m from Chile but I’ve been living in Czech Republic for almost 10 years. I have an independent company. So products in Latin America, main tech company connecting with software on hand, this kind of stuff.

[00:08:27] I have the chance to help those company from the offline and online angle, because a B2B or B2C sector. This is basically the one of my expertise. I had the chance to travel around Latin America from Mexico to Argentina, even Brazil, Chile and so on. The many times, but then it would be more than 80 million people who are in e-commerce. If you have any questions about Latin America,

[00:08:53] Just let me know. That’s great. Thank you. Thank you, Cristian. I see Catherine here. I don’t know. So let’s keep moving forward. So of course COVID, you know, Andy’s right in quarantine right now. And, you know, you know, Susan’s in blockchain. What are some things you’ve seen? I mean, over the last, the last year or plus now, like what’s some big milestones

[00:09:20] You’ve seen Andy in the changing environments on e-commerce. Okay, let me have a, I mean, what I’ve realized over the last one year is that sellers on you like that even much more than ever because of the issue of offline, sellers, like getting together. Now, even the LinkedIn, clubhouse, in telegram groups, Facebook groups,

[00:10:01] [unintelligible]

[00:10:32] In the long run information e-commerce selling in the future, everyone will be relaying information that sometimes we don’t know whether is it real or is it fake? So guys have to be careful as well. Thank you. Got it. Thank you, Andy. Thank you for that insights. Yeah. I mean, some people are willing to do whatever it takes to make, to make money, to make ends meet, you know, especially in a drastic times, like now. Susan, what, what have you seen?

[00:11:04] You’re a little bit in a different space on the blockchain side. What are some trends or changes you’ve been noticing the last year in digital marketing. Well, I would say that when it comes to cross border payments, we can see there will be a need in terms of investments and in the innovation market space.

[00:11:25] According to the bank of England, the importance of cross border payments has increased as much, then across the mobility of goods and services as well as capital and people, which has probably contributed to vast growth in emerging economies. So the value of actual cross border payments is estimated to increase by almost 150 trillion to over 250 trillion in 2027.

[00:11:49] So as you can see that you have more difference in terms of compatibility. There’s more with regards to the move to digital. Obviously we all know that we have the internet that’s the first step for the digital age. But now you see a lot of ecosystems being built and these ecosystems are leveraging against banks as well as government protocols that we have in place.

[00:12:15] So today in digital payments, because of the rapid speed, that’d be quite designed and they simplified the simplified in the heart for user experience. They add dynamic functionality. The transparency is actually a secondary feature, but it’s integrated to provide security and innovative solution in terms of like the early beta stages.

[00:12:38] The posts are also post of the product. And without enough connective possibilities one is also left on internet links and platforms that are admitted and intensive and finding is not visible from the outset. So this is really crucial in terms of building new products and solutions going forward about making sure that the connectivity factor is really simplified.

[00:13:01] And also in terms of the payments, they are facilitated. Speed. Okay. Thank you. John. Do you want to give us some insights? You know, you work with, you know, seller candy and with a lot of sellers. What have you seen change in the last year with marketing? You know, I mean, it’s a huge question. Like, you know, what would see some, some, some trends or some insights that sellers can learn.

[00:13:24] Yeah. So it was interesting. It wasn’t at the start of COVID. Cause it seems like a long time ago now a year ago when we were all like Facebook ad costs, like crashed to the floor didn’t they? And everyone was like, we can buy traffic so cheap, but no one was spending any money cause everyone was worried about running out of stock immediately.

[00:13:39] After that we hit the hole. Yeah, Amazon can’t take any stock. Amazon went crazy. It was so busy. Warehouses were closed. Nobody could actually get that stock in. And we had so many issues to deal with.Basically stuck shipments and people who couldn’t put the overstock into the warehouse. And even now everyone’s being hit with the massive IPI score limits, then the whole account limits, rather than the SKU level limits that one’s getting stuck basically.

[00:14:03] And looking for 3PLs. Yeah. So, I mean, that’s not a marketing thing, but everyone has moved to 3PLS in the last year. Everyone started using them. Everyone needs to use them as Mike found out as well. Like it’s such a pain having to deal with Amazon at the moment. And also Amazon support has gone, gone like super downhill in the last year because they’ve changed their strategy and they want to in-house everything rather and use it through BPO’s in the Philippines.

[00:14:26] So they’re moving in-house in the Philippines, which is really messing up their support system right now. I mean, in terms of digital marketing, like, you know, we just see marketing spent on the Amazon platform. So it’s not something really outside that I can, I can talk about apart from Facebook costs and how much we were spending at the start.

[00:14:43] That’s true. That’s good insights. I mean, that’s what we just want to hear some good insights like that in your own perspective. But Luciano you’re in the branding space, you’re a seller in China, what are you, what are you noticing in the changes? You know, in the last year, is it up, down, you know, what are some.

[00:15:00] Insights you’d like to share from a marketing standpoint, digital marketing standpoint, or? Yeah, I think, I think like branding now it turns out that I think the last year. I think that branding and design become more and more important for Amazon sellers specifically. I can say that because I’m one of them.

[00:15:22] And one of the reasons that those old tired tactics, tactics like buying reveals and things like that, that some sellers do are like a lot harder and harder to do and, and be successful. If you want to build a reliable brand and a reliable company, I think this. Branding is everything now. Like customers are paying more attention to that. okay.

[00:15:48] I totally agree. I mean, how is it? What’s the question? How do we deal with dead product? I I’m not particularly experienced in ever, but I can share some of the things I have done with dead product, depending on the year financial year, you can, from accounting perspective, you can make a loss adjustment, because for example, let me take an example for the current PPE.

[00:16:12] If your purchasing price is a lot higher than the current market price, you can make an adjustment on the stock value at the end of the financial period. So that may create an immediate loss in your stock level, which the loss will be carried forward for the next financial year. So this is one way of looking at it the next time, the next.

[00:16:32] Element is about how you are trying to move those stocks. I try to just, I I’m trying at the moment running a charity, raising fund for a charity to sell the stock at a market price and whatever the profit I make, I donate that profit to the charity. So that’s a way of recovering that particular loss.

[00:16:53] And that’s what I’m trying, but I’m not, no, I haven’t shown any results so far that that’s. Well, it’s, it’s one way of trying. And the other is, I think potentially you can use as a loss lead to talking to a customer. So you might be wanting to give them to them at a very reasonable price, or even give away a promotion to create that relationship.

[00:17:17] And that in future, you might be able to sell something to them as a way of, you know, a Goodwill and gesture. I haven’t tried that. That’s just something I, I thought of now, cause you guys are asking the question. But I also think the other way is looking outside your current market because a product may be dead.

[00:17:38] In your own market doesn’t necessarily mean there’s no demand for it in a different market. With Covid, it might be, there’s seasonality and also geographic location. There’s certain country, perhaps COVID is curbing. There’s not a lot of viruses showing up, but there are other countries, they’re growing and they very much need it.

[00:18:00] And from a health perspective, so I guess maybe looking into a different market to see where it is. And, and also the last thing could possibly be having an alternative use of your product, because a certain product may be, have a used say.

[00:18:19] For cold or protecting the worst, but it might be some other use for different industry sector as well, which isn’t, COVID-dependent. For example, the mask, you might be protecting yourself for virus, but it’s an also in the end, for example, construction industry, it’s also protecting the airway more to breathing into small microparticles, to protecting the lungs.

[00:18:41] So that’s all seasoned and giving the construction industry is booming for repairs, all of that. And that should see demand in the area as well. Thanks. Thanks, Catherine. That was a lot of, a lot of great insights. I know Andy has always got some smart ideas too, about how to handle issues with, you know, Amazon or e-commerce.

[00:19:00] So, Andy, what would you, what are your, some of your tips? I think I’m quite fortunate that in my portfolio, I don’t have any problems with dead products

[00:19:12] But if you would ask me, I have a product that is actually going to be doing this prototype. I will believe that will be the most important factor. A lot of my students, people who have my, saw my presentation before, all my brain is actually one of the headphone holder

[00:19:38] [unintelligible]

[00:21:04] Maybe testing and testing is very, very important. So this is one of the ideas that I can come up. Thank you. That’s really good. Thank you so much, Andy. That was really helpful. Okay. I think Jan, put a question again for Andy, but I think others can also answer, but maybe if Andy wants to add, and he just gave a great answer already. But diversification, you know how, you know, maybe, maybe they didn’t have a dead product, but I mean, how could people diversify.

[00:21:32] The risk in these troubling times, generally, maybe that could be for both Bora and then go to John, but there’s a little bit of feedback somewhere. You’re asking me, what are the new ways people can earn money

[00:21:51] last one and a half year, because I’m hoping that I can now

[00:21:57] because of this way, I actually [00:22:00] invested in a shipping company in China. So now I bring China and also I

[00:22:12] had never forced, okay. I really want to do something with my money. And so all these things, and I’m just, I’m also diversifying other things like opportunities. And also other businesses as well. I mean, that’s, for me, I’m not sure for the rest of you guys, what the hell do we say? Thank you. Okay. Thank you, Andy.

[00:22:39] How about John? I mean, what are your thoughts about diversification? I mean, yeah. I, I liked Andy’s answer because his answer really alluded to my belief, which is like in business, unless you’re making loads of money and by loads of money. I mean, you know, something that’s driving, you’re like, wow, I’m making so much money.

[00:22:58] Then diversification is not for you. Well, I think business is all about being as focused as humanly possible on the one thing that has to make, to grow as big as possible, as quickly as possible, make as much money as possible, and then diversifications for our investments outside of business, so that we can spread our risk and continue to grow our capital and grow our money without having to worry about it because we’re focusing so much on the one thing with diversified gold, rather than investments, since they aren’t real estate.

[00:23:24] Stocks, bit of crypto don’t go so far and deep into everything that you’re worried every night that your entire portfolio is going to collapse because one thing changes and that’s how I sleep at night, personally anyway. And then I focused on my business and I make as much money as possible while also serving as many people and helping as many people as possible.

[00:23:44] Awesome. Thank you. Can I add? Yeah, please, Cristian. Yeah, I think that the. Eh, to the, any commerce. There are so many companies selling online. I think the strategy is put, focus on the customer, get close to the customer, to have their picture that they need because diversification is to have the chance to sell different things.

[00:24:04] But a specific target. If you get close to the customer, it’s something with the pandemic. Maybe you are not selling for example, a television, but you know that your customer needs something different, maybe computer at home for the home office, right? So they can sell computer and not television. What did the key here is basically to get close with a good content and good understanding of your clients because basically the money isn’t with it.

[00:24:29] To have a clear picture of what your client needs. Know which product you can sell, it’s the other way around, because then you can, I mean, basically you can rescue that your client, you have to get close to the client and the client would give you an idea of what you can sell them. It doesn’t, for example, you can buy for different situations, before COVID, during COVID, after COVID. The client will change their needs.

[00:24:50] And you have to have a kind of continuously understanding what need they have. You can then provide them with their specific products or services. This is the best thing you can diversify the risk, getting more close with the client needs. Makes sense. Yeah, know your customer. Understand your community or users.

[00:25:09] Exactly. Thank you, Cristian. Luciano, do you have insights about diversifying? Okay. Okay. This is what I was saying. I really agree with John’s perspective that diversification for businesses, one thing and defer diversification for investment is another thing. And being as much focused as you can on business is great.

[00:25:33] But at the same time, if you can sell your products in multiple channels to be less dependent on one then ii is a good, a good idea. Yeah. Okay. Thank you. I, I think Susan you’re in blockchain and I think we wanna at least cover a little bit about blockchain on this panel about your, some of your insights or how people in e-commerce and digital marketing can start to participate or what opportunities they could see in blockchain.

[00:26:02] I don’t know if you’d like to share some insights. Okay. Great. So I like the fact that somebody actually commented in the chats about NFTs non fungible tokens and how you can actually sell your art digitally across the world. So you can actually sell parts of your arts as a tokenized fiscal element of your arts.

[00:26:23] And. This helps to actually oversee spread odds, wherever you, wherever you’re based. And actually I’ll be able to create the same value. So it’s something that is actually new on the market, but also obviously blockchain in terms of digital currencies and actually. Creating digital currencies that can actually facilitate cross border markets is something that is really, really big at the moment and something that the banks are looking at.

[00:26:48] So what blockchain offers is a sense of transparency. So from a provenance of value in terms of Credentials, credentializing ideas,hospitals, health. This is something that could be done via the blockchain system. Also there’s another place, the form of the blockchain, which is called the centralized finance.

[00:27:10] So in terms of decentralized finance, that’s where cross border payments would actually be the most useful and actually offer, you know, obviously the transparency factor as well as the immutability factor. So when the transactions are made right. They are actually made. Via a public key. And then the, there will be two private keys are the outputs.

[00:27:33] So those private keys will actually facilitate the transaction. So those people that are involved in the transactions will have the private keys to access that particular transactional transaction. General activity. So blockchain is something that is really like it’s fun and exciting, very inclusive. So it also offices offers the benefits of unbiased collaborative activities.

[00:27:56] So if you can imagine, obviously a lot of communities are growing from the blockchain space and these communities are really growing and leverage and they are actually becoming the new armies that. So we’ll actually maybe out do the financial banks in future. If these networks become quite big and quite large in size.

[00:28:16] So, yeah, definitely. I mean, if you’re looking at a building on the blockchain space, just remember that there is a hefty capital resource allocated from the outset. So in terms of legalities and regulate regulations, you have to have that capital there to facilitate that. So I definitely make sure you check out all of that prior to starting your blockchain project, because I wouldn’t want you to pass your nose into any of the extensive bills that come with a blockchain projects.

[00:28:47] Okay. Thank you, Susan. Yeah, I’m glad to have it. So you’ll be here for the tables, right? So people can go to your table if they like to ask. I know there’s some people that have chats asking about NFTs and blockchains. So I think it works. We’re still mostly on track. We’re a little bit, a little bit over our normal time for this panel.

[00:29:03] So. I think everybody got to know the different speakers today on this panel. We’re going to go back to table mode. I think a lot of people like the table mode. This is a chance where you can focus on some of the speakers you’ve seen, we’re going to have the names on the tables and that’ll be about, about 40 minutes or so.

[00:29:21] And then we’ll come back for our third and final panel of the session and about in about 40, 40 minutes. Thank you. Thank you, panelists and speakers. All right. So there we go. That was. Panel 2 of our first online cross-border matchmaker and Jan was there to help out, make things happen. And it was cool.

[00:29:42] Yeah, it was very great to hear important details, experiences, insights from our network of experts, from different parts of the world. You know, we have that, we have experts around the globe. So I think this is a great, content for our podcast today. Yeah, it’s great. It’s totally great. And so we’re already, you know, we got great feedback about the first one we collect.

[00:30:10] You helped also collect some feedback. I collected feedback. So we’re planning to do the next one in September. I don’t think we have a date yet, so people can stay on, stay tuned, or of course, subscribe to our newsletter at globalfromasia.com/subscribe. But we have something I think, really exciting in between.

[00:30:28] Do you want to give a quick overview and then I can give some ideas too? Yeah, we have, we are happy to announce the bootcamp that is happening in July to August. And then in September, there will be this cross-border matchmaker. Of course, for the bootcamp, we have the bootcamp participants who are new to the industry.

[00:30:49] It doesn’t, it doesn’t have to be new businesses. Of course, we have participants who have existing businesses who want to enhance or make their products and services, business even better. You know, that’s the ultimate goal of the bootcamp that we have arranged in this very special program. And it is somehow connected to CBM of course, because the CBM would be like the demo day for the participants.

[00:31:20] Yeah. Yeah, exactly. Yeah. So we’ve been, you know, like everybody we’re readjusting our, our community, our membership, our events to be online. So one, you know, with, with that, as this new initiative of the online bootcamp, we actually were thinking about doing this in person years agobut now we’re moving into online and like you just said, Jan, it’ll be a two months program and

[00:31:47] We’re currently talking to some amazing experts in our network, which is our, really our, our big thing, value. And month one is phase one, which will be more like knowledge sharing, right? Like we have, if people can check at bootcamp.globalfromasia.com, it’s a full site. But the first sessions, first month is more like learning on different topics from the experts.

[00:32:10] So people can get some good knowledge and, and inspiration for their business. And then phase two, which I think will be really unique is more of the round tables with different experts that can share their experiences to help these bootcamp participants. Right. Right. This is going to be an awesome experience for the startups as well as the existing businesses.

[00:32:32] So we hope to, you know, to succeed in this program and have more participants. And of course you are, if you are, um, interested to become a mentor, we also welcome mentors as we want to expand our network. And I think one of you guys can join this initiative and you can share your thoughts and insights with the participants.

[00:33:00] Yeah. Thanks. And great, that’s great. Yeah. So we’re, of course we take care of our GFAVIP members. You know, we give them priority treatments and the programs either be a participant or a mentor. And like you had said earlier, we’re going to actually connect, bridge the bootcamp to the next CBM.

[00:33:21] So people that want to maybe share what they’ve been doing during the bootcamp in their business, maybe they want to expand to Asia market, or they want to do a new product line or a new product launch. We’ll give them a platform at the CBM, like you said, like a demo day or a panel session, a booth, a virtual booth.

[00:33:42] So the idea is we’ll really get to help give them that extra eyeballs, extra exposure to their new expansion on their business. So I, and then it’s really exciting, because that’s what we’re trying to do – build a safe, supportive community of people to connect with each other and make some business deals.

[00:34:04] Right. And one more thing Mike, this is going to be very exciting for the mentors or the interested mentors as we are offering three CBM sponsorship. We don’t usually do this Mike and this usually costs a lot. So if you become a mentor and you join two sessions of round tables during the month of August, they will grant you a free promotional benefit. This will vary from each mentor that we have.

[00:34:35] So if you would like to connect with us, you can email us at support@globalfromasia.com. Perfect. Thanks Jan. Yeah, we’d love to, we want to make this win-win for everybody and make this as a way to make more business and marketing experiences for everybody. So. I think that’s it for today, Jan.

[00:34:57] It’s, it’s great to have you helping out with the show and the community. You’re welcome. Mike really liked to give back to the community and all that they do for us too. So thank you for having me always here Mike. Okay. Great. All right. Thanks and see you guys and girls next week or next session, two weeks, maybe.

[00:35:17] Thanks. To get more info in running an international business. Please visit our website at www.globalfromasia.com. That’s www.globalfromasia.com. Also be sure to subscribe to our iTunes feed. Thanks for tuning in.