Tips and Insights on Live Streaming for Ecommerce with Jiewen Shen

In this episode, we chat with Wen, a live streaming expert who started in fashion while in Norway. Wen shares tips for ecommerce sellers on finding and pitching to influencers, deciding between long-term or campaign-focused partnerships, and offers a glimpse into the daily life of a live streamer.

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[00:00:00] Episode 448 of Global from Asia. Wen is talking about when you should go to live streaming and live selling and short videos. This is a fun one we did here at Guang Jo China during FBA for U Meetup. Let’s tune in. Welcome to the Global from Asia Podcast, where the daunting process of running an international business is broken down into straight up actionable advice.

And now your host, Michael [00:00:30] Micheli. Thank you so much for listening to, or maybe watching. I’m here in my home studio here. In Chang, my Thailand, I am recovering. We pushed ourselves hard being here in the community and in the team of creating the. The last few months of, of course, Cross-Border Summit, Cross-Border Mastermind.

We went to the FBA for you and the Canton Fair trips and D-C-V-A-K and [00:01:00] so many things. The roadshow with Flippa for the Cross Border Summit. Just so much happening. So I’m recovering. Recovering. Once you start to get a little bit of rest, you realize how exhausted you are, but. We can chat a little bit about some of the things I learned and pep people and ideas that I have maybe after this amazing show.

We recorded this at the FBA for You Meetup, the Can’t unfair Amazon seller meetup that Chris Davy does. We met when her name is, when she’s great. [00:01:30] She does full time every day or six days a week. She is doing live streams for live selling in Guang Jo China on. TikTok and other channels. So it’s a really fascinating discussion.

It’s a totally different world than I’m used to as a Amazon or e-commerce seller, and we all need to open our minds and learn these new worlds. So I’m also gonna follow up with her about some of our products that we sell. It’s a really great discussion. So let’s tune in and then after, if you wanna [00:02:00] watch, I’ll share some things I learned in the P Camp Mastermind and the Cross-Border Summit and other things.

So that’s it. Let’s tune in. Are you looking for USA banking solutions for your e-commerce business? I am proud to say mercury.com is supporting the podcast here, third year in a row at Global from Asia. And we’re proud to say, ’cause we use ’em ourselves for many of our own Amazon brands, e-commerce brands and joint ventures with our US structures.

And they’re super easy to do online application, no fees, and they have great customer [00:02:30] support. Have helped us with trouble with Amazon Seller Central over the years about some receipts and statements and everything like that. So. We’re so happy to say thank you, mercury, for supporting our show, being a great service and supporting other e-commerce sellers.

We’re really proud to say they’re a sponsor here, and we also have a video tutorial as well as an overview and a special link with a little bonus for you as well for us under certain conditions. Check it out at global formia.com/mercury for that information. Thank you for [00:03:00] listening, and thank you Mercury.

Yeah, my last night. Before I go back to Thailand, what the FBA for? You meet up and we met we last week. Hello. I’m we here. It’s really cool. I was really impressed with your, your energy and talking and with what you’re doing with live streaming. Yeah. On TikTok, ? Yes. So I want to get our listeners and viewers to hear more about what, , your story too.

I’d like to hear some of your story and some motivation for [00:03:30] sellers about holiday streaming. So we’ll check. You were in Norway and fashion, remember? Well, no. Long time ago. Yes. I got my already DTC at the time. 2000 and date I decided it was a bit too early. Oh. So the overhead cost was ridiculous. So yeah.

But then at the time, I already got the web shop purchasing here in, in China And selling directly on the, the workshop? Yes. Okay, but that’s way too early. So like all this kind of logistics was killing me. Yeah. Sure. Yeah. I was early too. I started selling 2004 in [00:04:00] eBay in the US Oh. And the logistics was killing me as well.

Uhhuh? Uhhuh. Yeah. That’s why I came to try to oh seven for sourcing. ’cause I was always getting trouble. Sourcing and logistics is always a headache for me. Alright, so, but did it help? I, I suppose, yes, it helped highlight that, that out. What I like to do, I like to do the marketing. I think maybe, maybe you too.

I, I don’t, I don’t like to do that sourcing and Oh, I don’t like that either. No. Yeah. But I think some people here are [00:04:30] good at that. But at the marketing. I wonder, when did you get into live streaming? Well, actually it is 2021 because TikTok started in the UK in April. In July they started in Indonesia.

And in August I was invited by by dance. ’cause at the time there were so many English speaking folks here due to Covid. And even if that there are native speakers, they may not be so used to the camera. Yeah. So yeah. Or they’re not a sales at tool. So because this job. It does require a bit, you’re actually sales in front [00:05:00] the camera.

Yeah. There, that does make sense. Like like you said before recording, if p if you’re not interesting, people will just not watch. Yeah. First and foremost, we gotta be an entertainer because they not fun. No one wanna get. So if you’re not fun, am I actually just Well, in this business. And then second that you’re just actually a sales in front of the camera.

Just that you’re doing your sales job with a camera pointing at you. Yeah. Mm-Hmm. Interesting. So, 2021, that’s also, I didn’t know it. So by chance they invited you ’cause you were doing [00:05:30] conscious of world for lot different No, not really because my English was good and then friends of mine, they, they knew it, so I was like, would you like to give it a go?

I guess before that I was, , also different line of work. Yeah. So I was a sales director for a actually German company. Okay. But because of Covid, so they shut down the business here in China, and I was getting a pretty handsome compensation. All good. So that is why like, I could try other things perhaps.

That’s exciting. , that’s one thing about Covid. We all got to learn something new. Something new, right. We all, I also lost one of my main work during [00:06:00] Covid. I know. I’m sorry to hear about that. Well, like you said, it’s sad, but we got new opportunities. True. Wonder opens. Our wonder closes wonder open.

Absolutely. So that’s what we’re doing. So then you get into live streaming. Yep. And I, I have to admit, maybe all elders listening don’t know either. We need to say what, what is that like creating live streaming? Is it also recording? Do people watch it? Is it edited? Is it what Like No, it’s actually done.

We just go live and then nothing is pre [00:06:30] recorded at all. Nothing prerecorded? No. Is it, is it recorded? Is it saved or is it just It’s if it’s live. So then when, when it’s live is over, what happens? It’s gone Or is it saved? It, it, you can download it actually replay in the about three months. So I think that it’s still available on a platform.

So, but afterwards, then you can’t get access to the playbacks anymore. How long should you live stream for, or doesn’t matter? Well, actually at the beginning it’s like one and a half [00:07:00] hours to two. And then gradually I stretch from four to six hours to day. And pretty soon, actually, like in 2022, after just a year already, it’s like 24 7.

One studio will have like four to six posts. Yeah. So like four to six hours per shift. So it’s like around the clock ish, because after more Biden’s own the Chinese version of TikTok at the time, it’s already that way in China. So the international [00:07:30] version, yeah. Kind of follow suit. I need to put that already.

And that’s confusing to read too. So people, so you were on the international TikTok Yes. From China. Right. And the domestic version. Has nothing to do with the international one. Completely different. And the e-Commerce Park key later, or is the live streaming and e-commerce always the same or was it separate?

TikTok came into existence in 2017. They launched at the better version, I think in May [00:08:00] in the memory serves in not September. And then 2019 they started, or actually, yeah, they started the e-commerce part. But that is short videos. Okay. Not live streaming. That’s not until 2021, like I said, in April, in the uk, in July, Indonesia, and end of the same year in the us.

At the time we have something called like the US UK Combine Shopping Cart. It’s pretty glowy that you can say. And because [00:08:30] at the time in the UK they started with the strategies like, we’re selling everything cheap in order to enter the market. So I’ll give you an example, like a pair of EarPods from Denovo.

It’s like 19 ip, less than a quit. Afraid to include it because they were hoping to establish this kind of credibility and trying to convince the new users. That is worth the hassle to go through a couple of steps to complete the purchase. But think about it. Who you gonna attract? [00:09:00] And not well that the UK audiences were getting so spoiled.

That is like anything is more than a quid we can go and buy it. Wow. And then end of that year there’s something uk, US Combined Shopping Cart. So meaning the actual US audience will see in dollars while the UK in pounds. And also there is a regulation at the time required by buy. Then you need to reach a certain GME gross merchandise value.

Yeah. Before they allow you to sell in the us. Got it. The moment they were allowed to sell in us, they would [00:09:30] ditch the UK market right away like this. Because like the US we start a price like $49 99, excluding rights and think about a difference. So then March 2022 it’s 2022 or 2023. Yeah. 2023.

They stop the subsidy when it comes to the freight. So the, you can market plummeted the same day. Yeah. But it’s still happening in the UK though, or? Yes. Yes, but [00:10:00] I haven’t actually been that active in the market at all because for me, that being, you can actually been selling a lot of different products like lingerie, makeups, toys, household appliances, furniture, , all sort of things.

And then in the UK’s actually under the fashion categories handbags, which are sold, kind of the glorious sales champion sold during handbag. I remember when it was New York City Chinatown, they got a All the handbag Yes. Everywhere. And we’re sitting right in [00:10:30] the middle of it, right here in China. Gu Yes.

It’s a handbag capital. Yes. Correct. Yeah, definitely. See lots of products here. Mm-Hmm. More gifts, so, right. So for e-commerce sellers? Yeah. Like I, I don’t think it was on a recording, but a lot of sellers are, feel myself, Dakota feel tired. We’re trying to get influencers. We’re sending samples, they’re now replying.

Same one picker. Yeah. Yes, it’s the same. I think actually from there, early on, [00:11:00] that is what they were trying to do already. The sellers here in China to approach the kls, kcs or influencers in America. So they all set the same where it was cut pretty hard and , the result wasn’t good at all.

So you send out the samples, nothing happened. Yeah. A lot of samples I send on your poor days. Some of my friends say, you gotta just keep following up. They gotta keep, keep pushing, keep following up. It’s like you go almost hold their ears. Yeah. They said a lot [00:11:30] of, a lot of people break up virtual assistants that do this.

They also complain to me, the virtual assistant, because they. Mar just babysitting the influencer to get ’em to remember to do it. That’s also the story I heard. It is like what happened with the, with the influencers. It’s like if nobody kicked them to work, they ain’t gonna work. Yeah. So what, do you have any, is there some hope for this or what should I, what should sellers do?

Like to tap into this, do our own channel, [00:12:00] make our invest in our own account influencers or do livestream or, I don’t, I don’t think there is actually one answer to that because it depends on the stages of the platform now is very different than like two years ago. And also depending on your business and like what you have and whether you’re a brand and.

So this all sort of going to come into play. How we gonna do it? So I think it’s really case by case. There is like no one answer to that [00:12:30] question. Okay. Let’s just say smaller brands. Mm-Hmm. Like one, oh, I mean Milli, , seven figure, we call it like multiple millions of revenue. Like, wait, well I’ll give you an example because like in the US I was working with the handbag the persons.

And actually it’s better that you are not a brand at all because like any brands here in China, actually you’re no brand in America, for example. And actually just going to add up the costs because you are a brand, so you don’t really want to dump [00:13:00] the market, especially if we’re selling already here in China.

You feel like, oh my gracious, we’re selling like 500 here and then it’s like we’re selling 50 in the us. No, that’s not a good thing to do. But at that particular moment is that to really to sell it, to get the whole thing going. , it’s not about to. Create sort of like brand awareness to get the, a brand jewel lawyer would say is to make the business work.

You get in the products and you sell it at a profit, and then hopefully that is gonna pay off the entire operation teams and this and that, all the expenses that you have. Alright? Mm-Hmm. [00:13:30] And so like all I set at resources that you have is like if you’re a newcomer at the time, there’s a lot of people actually just buy and sell and it worked too, but that’s at the very early stage.

And also with all subsidies, of course it worked. But then later on, yes, you have experiments on Amazon. I’m sure that. Like at the beginning, it’s a lot easier because of subsidies. And then the platform is not mature. They need you and you may not need them, but you find out, wow, there’s a lot of profit and it wanna give it a go.

And then they saturates the bar. Right. So you, I think the journey’s most [00:14:00] likely, more or less the same. Okay. And the interesting is that it’s like there’s no permanent a enemies and no permanent friends. Only permanent interests. Because not long ago Amazon regarded TikTok as number one sort of competitor.

Yeah. And what happened? Now they’re incorporation. So that to fight against temu. Yeah. So actually right now, TikTok shop, we can go directly to the Amazon store. Yep. Huh. So perfect and birthday invitation. So there actually, I’m sure that they have their own [00:14:30] agenda, so to speak. TikTok one part of the Amazon.

Short expertise in e-commerce, and then vice versa, the, the traffic, the users on TikTok. Okay. And so until the day, because we had a saying that in the past, it’s like cash is king, right? And now data is king. Okay. Once you got the data, like what Biden is doing as well here in China, can the China for eCommerce or.

The big internet companies is all the same. They get all the data and then they’re able to reach to any sort of sectors because as a human being, we have a lot of [00:15:00] needs. We’re going to go eating, shopping, educations, medical, , banking, all this. So they’re able to actually have this kind of custom made individual services once they get to know you.

True. Yeah. Just like the didi or Grab or Uber. Mm-Hmm. They want all your data so they can sell you more stuff. Correct. Yeah. So it’s, I think all the platform is best data. Sure. AI re , yeah. Like you said, first recommendation. Yes. [00:15:30] So maybe it was smart, I think. I feel like Yeah. I stuck posting on Amazon and I’m a influencer on Amazon.

I don’t know if that. Personally, hi, can I make my own videos and I tag my own product and then I shows up on my listing is for concept. You said to show me one, I do it after, like I’m not doing it for reviews or revenue or affiliates. I’m doing it after for more validation of my, my listing.

But Product Uhhuh, Uhhuh, and hopefully now with TikTok integration, people [00:16:00] can, can send, well, I think at the beginning that especially with the established business, they were just trying to get the traffic or the viewers to their Amazon stores as a matter of fact, instead of complete, because. 20, 24 now, three mid last year, but there are still actually you can go to Shopify to actually finish the purchase.

Yeah. And then they close it off like August to last year from TikTok to shop. Yeah. Yeah. Mm-Hmm. So they closed [00:16:30] that at the time. I dunno if this is open now, unless I was literally just looking at TikTok and you could check to Shopify Ian. I’m not sure which for what purpose, but. It just seems like it’s changing so fast, but that’s why that is, I still tell people, I mean, good quality pro I’m I, I focus on product more than marketing lately.

The last, I guess when get older or busier. But I make good product, I guess, good reviews and people like, and people tell other people and people buy, but of [00:17:00] course I need to, I feel like guilty, I’m not doing this live streaming. I’m not working with imports Jones, because actually, like I said, depending on the resources, if you’re a newcomer, just got started with the e-commerce.

Then just buy and sell or if you’re already established. And also who are your target audience or your customers? Like on TikTok? Actually if we’re, if you’re talking about just video wise, I think that’s actually YouTube long video. I, I think that they got more patience. And that comes with age, correct?

Yeah. And then TikTok actually typically eight to 15 seconds if you’re longer than a minute. [00:17:30] While this no, the rate is not so good. The finish watching the video and Instagram’s kind of in between. So if you are grabbing a young audience, which actually all the brands are doing, because it’s a lot easier to bring, wash them when you’re younger.

I mean, to acquire customers at a lower cost because like 30 plus, if you have a make up your mind. Well, maybe you’re not gonna make up your mind when you rest of your life. Otherwise, people reaching that age, they already have their own views of a lot of things, so they’re pretty most likely loyal to a certain brand [00:18:00] of some particular products, right?

Yeah. So the cost of actually brainwashing them is pretty high. We the French, and if you actually somehow successfully in the end with tenfold of the cost or expenses to brainwash them successfully and then save at the age of 40, and then if they, . Gone at the age of 80, you only got 40 years versus 20 to 80, 60 years we’re the only affection of the cost.

Okay? So it, it really depends. That’s why, the reason I was telling you that there’s no absolute answer, no one answer to the question that [00:18:30] you’ve asked, really, depending on your business and the target audience, and also the stage of the platform, and also your development stage of your business. So. But if you wanted to attract your, all the others, and it gotta be, , something or things that are selling on TikTok these days, or actually from the very beginning, probably changing episodes slightly right now.

Our novelties what? It gotta be fun. Very affordable and also easy to come with the content, ? Okay. And that’s good products. Those are good products just to be sold on [00:19:00] TikTok. Yeah. They sold our liter pps. Well, I think you, you don forget about TikTok. Okay. I mean, like if you’re talking about 40 plus, if not older, then you just, yep.

Not forget about it. I mean, don’t think about, you’re going to get much sales on the platform, so to speak. Got it. And I’m not entirely sure if the grandkid is so nice. Oh, I think my granny would love this one. I’m gonna shop for her, him or her. I dunno. The chances. PIC status. Okay. [00:19:30] Makes sense. So. So do you help you?

What, what do you, so let’s talk about you and what do you do? Do you, could you help people like us? Like, or, or what do you do for, for your professional work? Well, actually I would say that I, I would position myself as a live streamer because actually that really requires a lot of operation if you are selling on TikTok, because I’m kind of like the storefront.

But in order to make everything work, you need the purchasing, you need the operation, you need the logistics. [00:20:00] Financing, all these kind of things, warehousing, , all all come to work. And for me, the, my major function is still actually right in front of camera, talking to the people. Yeah. Reply. And then introducing the products.

Answering questions. So like, am a brand ambassador kind of. So if somebody here wants you to be their, for an ambassador, you. You help them ’cause that I’m not sure. Is that something if you like their products or If so has a good product they Sure, absolutely. What do [00:20:30] you use? Do you work for you? Well actually my only is on TikTok are primarily ladies.

Ladies, yes. And the ages like from 25 to 60. Above. Above. So it’s actually pretty, the demographics I would say that age wise. So it’s, yeah. Has a big span. US market us. Really? Mm-Hmm. Interesting. So you’re up late at night? No, actually for me, really early six o’clock that my shift starts. Wow. 6:00 AM pretty early.

Yeah. [00:21:00] So kind of like I have to get up like three ish in the morning because I need to finish my food, shower, make up half an hour to the studio, even though with light traffic in the morning. And then we are gonna go through like what’s in the inventory. How was those? Yesterday we’re gonna start with the fresh sales.

And like what is new arrivals? The sales combos and promotions. Yeah. Any new arrivals, , all these kind of things. And to step into the studio. And then actually before when we were not doing 24 7, that was actually the first shift in. Okay. So it’s like, yeah. [00:21:30] So it’s, you’re channel 24 7 or the studios 24 7 and you’re like, as of your morning shift, you Yeah, my morning shift, yes.

The studio 24 7. But it’s, your channel is already when you’re, nobody else does your channel. It’s just You have like your student? No, no, no. It’s a company’s. Oh, it’s a company’s channel. Yes, cop. Oh, got it. And then that company channel is just 4 24 7. Yeah. 12. Oh, I see, I see. Is there [00:22:00] benefits to doing a company channel versus a personal option?

Well. I’ve never tried personal channel, but I do see lots of actually people doing that in America. But I think the major challenge for them would to, would be to, to get the products here in China. Mm. And it’s relatively easier for us to do the live streaming because we’re sitting, right. I mean like the world factory here in China.

So we can basically get any kind of products. And gradually I also see more and more factories are actually joining this [00:22:30] ride to have their content. The videos and live stream remains are on TikTok to showcase their products. Like, oh, what was the company selling? And then the other one with this kind of the light for the backdrops.

Yeah. So they’re already doing that even No, with live streaming, but already short videos on their TikTok channel. Okay. Interesting. I’m actually, I’m worried more about this you now. Interesting. So that people, [00:23:00] like if you wanna sell their, you find the product yourself or do people provide you the product?

Both. Both. Mm-Hmm. So if you’re just a company buy and sell, then you have to get the products and then sell it during live streams. Or if feel like a brand, the clothing brand I told you just now, then they already got their products. So they present it and then sell it during live streams. Okay. And so they’re actually also offer some incentives.

It’s like, well, you can get like 20% of the coupon exclusively during our live streams. Okay. Mm-Hmm. Yeah. [00:23:30] So are, say the price in incentives are often, , the incentive that are, that is used for attracting customers and also fresh sales to get started because. We were measured by the algorithm that the first 10, 15 seconds when we get started, if like the likes, the shares, the interactions and the clickthrough rate of the shopping cart or shopping basket, us u can.

And also the commercial rate is like how many sales we conclude before actually they send a second batch of viewers. Alright? And if everything’s [00:24:00] going according to plan, it’s a good day. Otherwise it’s like, so, because it takes like back bell three to six hours to get a second batch of yours. And that’s why I said you gotta be an entertainer because like when there’s absolutely no viewers, what you gonna do?

You dance, you’re saying you do whatever that you can to get the viewers, they’ll come in when they, so you start doing something crazy and viewers, they’ll come in. How would they know you’re doing that? I would actually say that algorithms are like, recognize what I am doing. Because actually, , if people are just swiping, keep swiping up.[00:24:30]

Unless somebody is dancing or seeing something actually not expecting, they may actually want to stay a couple of seconds more and with record out. Okay. They stay for a better duration, , so they would try to give you a bit more, A bit more. Okay. So yeah, I’d love, can you help these, our mobile, my products, how we can deal it?

Maybe after recording, I mean, just something we could, what at products are, we’re talking about. I don’t know. Still know. So I help three for Kaiser Bock. One is actually might the most [00:25:00] durable, it’s wearing jewelry. Oh, yes. Absolutely. It’s fantastic. It’s it’s run made in China. It’s made in Thailand, right.

And selling in America. Yeah, sure. You all able? Yep. Fantastic. And what kind of juries are we talking about? It’s it’s like earrings like these bo Okay. Like natural, the fresh water, pearls, love, pearls. Like gym stores. Oh, so I Precious or, or precious? It’s not, not precious. ’cause Amazon doesn’t let us Too expensive.

Ah, [00:25:30] it’s not about the do $20 i, okay. 20, $30 price. Perfect. Yeah, because actually I think that I’ve never been selling, but I experienced it. It is like a $20, those kind of lab created diamond earrings to up. We’re selling so well, so it’s like they were selling it like two $9 99. Oh. But of course then it’s like let create a diamond Diamond with a competition mark.

Okay. But actually this showing equally beautiful way. So yeah. [00:26:00] But we’d like to look into that so about it. Sure. Absolutely. And then for let’s search wrap book. We went the networking and, all right, please. Cool. Glad read it happened. Alright. I learned something. You’ll share, listeners learn some things.

So is there a way it says. How would they want to work with you or your. Channel, like what? Is there somewhere we can link in the show notes or ways? Yeah, absolutely. Like Link LinkedIn, TikTok, YouTube, Instagram. You’ll be able to find me. Alright. I’ll put it in your show. Please do that. Yes sir.

Absolutely. Thanks so much for, I had a lot of fun. Yeah. Thank you so much for having me. Yeah. [00:26:30] Radical cool. The future of e-commerce is waiting. Load pipe is back. It’s a protocol. We are making the new way to do e-commerce with blockchain technology. This is very early stage and we have, Hamza is our first marketplace in this new ecosystem.

It’s very epic if you wanna participate, we are on alpha stage in Q1 2024, where you can be a buyer or a [00:27:00] a vendor application. Only check it out@hamza.biz for the marketplace or the overview of this protocol and subscribe for updates@loadpipe.com. See you there. Thank you. We, that was a fun time. I can’t wait until we do that again.

We, again, let me know what you think of that show. I am so happy we pull these together, even on the road, all these things. I squeeze that in a networking event. I hope you enjoyed the quality of that. , it was a bit of a [00:27:30] louder environment, but it was a fun one. And again, like I said at the beginning, I’m getting my recovery, my rest in, I’m with the kids this weekend.

I go to the pool after this show. They’re in Chinese class with grandpa as I record this and. What did I learn? , basically just like you could assume, and here TikTok is taking off. Everybody’s talking about TikTok all over the place. I’m adjusting to it. I’m meeting a couple of different talkers from the community that have followings and I’m learning about how to get this working.

I met some, even people that [00:28:00] work at TO, or the parent company there, bite dance. So that’s the course one we can’t avoid, but we’re more than Amazon sellers. Right? Of course. It’s cool and it sounds cool to say you’re Amazon seller, but we’re brand owners. I’ve been saying that forever. I, , a lot of people in this podcast and these events have been saying that, , Ali Gray was a great session.

I really had a great time getting to know him more. But he says, you’re not an Amazon seller. You are a brand owner. You’re a business owner, which is something I’m fully agreeing with. , there were some cool strategies [00:28:30] like buying a asin, not a brand, right? Buying a good products, rebranding them, just pushing your limits, right?

Not maybe using Amazon or any marketplace to get a start. Get your niche, get your traction, get your sales and your cash flow. But we have to be going, , multi-channel or thinking broader. And , the Pouquette one was really amazing. We’re gonna have a video blog on Mike’s blog and some recap videos and so many testimonials.

But it was 15 people that went filled up a [00:29:00] villa. I mean amazing, like I think four or five floors villa. And we had a little mastermind room we called it. We had, of course, the kitchen area, the lounge, the pool table, the infinity pool, the beach, which was so intense. But again, the discussions were.

We actually, some people paid a pretty good investment on their domain names, right? People are building out their own content, external traffic, but it’s becoming more and more, I mean, Amazon fees. I’m noticing it in my [00:29:30] brands right now. The fees just keep on squeezing me. Like even though Q4 sales are good, the costs in Amazon’s warehouse is just high and higher and higher, so he is just joking about that.

Mike Tyson slap. , Amazon does that to you, slap us of fees. So we really gotta do whatever we can to, to diversify and grow our sales and get different growth hacks, reviews, AI. Improving your supply chain, of course, just in easy China warehouse. I’m so happy he came to the summit [00:30:00] from China.

Can Chan did great stuff about supply chain and optimizing your product. That’s what Chinese sellers are working on. And, and as international sellers or maybe our Chinese seller watching this, we have to invest in our supply chain, our, our, our improving our costs and me even moving up the supply chain.

Imagine a seller becoming the factory. Things like this. Open your mind. Don’t just stay in that little box that a lot of us in the private label world have done. Actually a lot of people wanna learn more about product development, which I take for granted [00:30:30] ’cause I’ve been doing it for so long. But I think people need to learn that and we’re gonna have more content maybe like that on the show and of course in masterminds and our our events.

So thanks again for watching. Can’t wait until Cross Border Summit next year. I thinks gonna be the exact same dates right after Canton Fair. November 3rd, fourth and fifth, 2025. I think we’ll just keep the exact same dates easy. Remember right at the beginning of November, 2025. Thank you so much for watching.

Have a great day. Bye-Bye. To get more info about running an international business, please visit our [00:31:00] website@www.global from asia.com. That’s ww.global from asia.com. Also, be sure to subscribe to our iTunes feed. Thanks for tuning in.