Today’s show is a special edition, an experiment. As you may know, Mike Michelini is back in Shenzhen and back having meetups and gatherings (can’t help himself).

During the meetup with international and Chinese sellers, we decided it would make an amazing and unique GFA podcast to talk to the Chinese sellers and get their insight on what this crackdown on Amazon accounts has been like.

We worked hard to add captions and dub English over those who spoke in Chinese for our international audience.

We also kept the original Chinese version for those who prefer to listen to that with captions only.

Thanks to our special guests!

√ Miss Lee, Chinese seller 李小姐，中国卖家
√ Paul Gao，Founder of Globalebuy Supply Chain 高旋球, 环球易达供应链创始人
√ David Dai,  Partner of Yihe Electronic. 戴先生，弈和电子合伙人
√ Alex Huang , Amazon Seller 黄先生，亚马逊卖家
√ Alpha Liu, Custom Manager of Lingxing ERP 刘春阳，领星ERP 大客户经理
√ This Meetup Event Sponsor 本次活动赞助商领星ERP – www.lingxing.com
√ Visit our GFA partner – Mercury – for US banking solutons for your ecommerce businesss

Thank you to our special guests for being on the show, and thank you everybody for listening in.

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[00:00:00] So how do Chinese Amazon sellers feel today, 2021 – account shutdowns, a lot of other stress.
来，今天我们来聊聊中国亚马逊卖家现在的一些感受和想法，2021年——很多账户被封，还有很多其他事情，压力不小。

We’ll talk about it today at Global from Asia podcast. Let’s tune in. So Mike here, Mike Michelini, host of Global From Asia.
我们今天在GFA播客上好好讨论一下这个话题。欢迎大家来收听。这里是Mike Mike Michelini，来自Global From Asia节目的主持人。

I’m taking a walk in the courtyard here in Futian in Shenzhen. Full circle, for some of you that don’t know,
我现在在深圳福田，在的楼下花园里漫步。回归原点，对于大家有些还不了解的，我做个完整的总结归纳介绍。

I started the podcast here, started a lot of business here and have been back here now, it’s been over a month.
我在这里（中国）开始推出我们的播客节目，也在这里开始了很多生意，现在我们又回到这里，已经一个多月了。

[00:00:27] And we trying something new in today’s show. Today, we did a Global from Asia meetup with Haimaohui and the amazing Chinese seller community just this September, 2021. 
我们在今天的节目中尝试一些新的东西。今天，就在2021年9月，我们与海贸会和一些非常优秀的中国卖家们，举行了一次Meetup沙龙活动。

And, I brought this camera here with me. We’re gonna do this in video and audio format. So you might be listening to this on iTunes or other audio players.
而且，我把相机也带来了。我们将以视频和音频的形式同步进行。或许，您现在可能正在通过iTunes或其他音频播放器上收听此节目。

[00:00:46] So you might not see me, but hopefully you can hear me well. We’re talking to them after the meet up.
所以你可能看不到我，但希望你能听得清楚。我在meetup沙龙活动之后访谈了一些卖家。

I just grabbed my camera, talked to about four or five different sellers in English and Chinese, if they were not comfortable or able to speak in English.
我只是拿着相机，随机访谈了四、五位卖家朋友今天交聊，用英语和汉语，如果他们不方便讲英语的，会直接用中文跟大家分享。

And we did a lot of work on this one, took a little bit extra time, but I think it’s a little bit extra valuable.
我们在这方面做了很多年工作，花了很多额外的时间，但我认为这有点付出是非常有价值的。

[00:01:05] So let’s tune in. We’re going to put captions, we’re going to dub over English for those that spoke in Chinese for the international community.
让我们来一起收听（收看），我们将放上双语字幕，也会为那些讲中文的部分，做英语的配音。

And let’s really hear what they have to say.

[00:01:31] Shout out to our sponsor mercury.com, amazing, totally free, easy, online only US bank account for connecting your seller account, Amazon and your PayPal, other online and traditional ways of making payments.
Mercury是非常棒的，完全免费、简单、仅限网上的美国银行账户，用于连接卖家账户、亚马逊和贝宝，以及其他在线和传统付款方式。

It’s a great choice. And we also have a little bit of bonus for you and for us at globalfromasia.com/mercury. Thanks again for sponsoring and supporting the show mercury.
Mercury真的是非常好的选择。我们还为您在globalfromasia.com/mercury网站上提供了一点奖励。再次感谢Mercury赞助和支持节目。

[00:01:55] 怎么称呼？
What’s your name?

我姓李。很高兴认识你。
My name is Lee. Nice to meet you. 

非常感谢今天来参加我们的活动，很高兴认识你！
Thanks for coming today.Thank you.Nice to meet you. 

所以我们今天谈论的话题就是2021年的亚马逊市场，你说你曾经是亚马逊的卖家，但现在你在自己的独立站销售？
So we’re talking about the market of Amazon today in 2021, you said you used to be an Amazon seller, but now you sell on your own website? 

是的，我放弃了亚马逊。我现在在Shopify上销售。我做Shopify已经一年了。
Yes, I gave up on Amazon. I’m on Shopify now. I have been doing Shopify for one year now. 

为什么
Why?

[00:02:31]  因为亚马逊平台现在有很多卖家，当你在做的时候，之后会出现越来越多的意外“惊喜”。
Because there are a lot of Amazon sellers and a lot of competitors, when you’re in there, there are a lot of surprises later.  

利润不多，也更难进入这个市场了。现在也被严查禁止，例如测评之类，你什么也做不了。
Not much profit and also harder to market.  Also banned, so you can’t do review or anything. 

[00:02:48] 亚马逊上面有很多供应商，产品到处都是，用户太多的选择，你没办法拥有好产品，产品也没办法持久做，所以，我想做点不一样的，Shopify是个好机会。
and a lot of suppliers. Products are everywhere. So many choices,so if you don’t have a good product, you can’t have a product for the long-term. So I want to do something different, Shopify website is a good opportunity.

[00:03:19] 你在亚马逊上卖了多久？
So how long were you selling on Amazon? Before? 

两年
Two years. 

好的，可是现在你在你自己的网站上已经做一年了？
Okay. And now it’s one year on your own website?  

是的，我卖衣服。
Yes, I sell clothes. 

卖衣服，然后谷歌做广告或facebook打广告？
You sell clothes and then google ads or facebook ads?

是的，我做谷歌广告、facebook广告和instagram广告，以及通过粉丝销售。
yes,Google ads, facebook ads and instagram ads and I do some fans.

[00:03:42] 一步一步来，如果他们觉得我们的衣服很漂亮，他们就不会从别的地方买，
step one by one, if they feel our clothes is very beautiful, they can’t buy it from another place,

他们会回来你这买，我认为可以做一些不同的产品，没有很多竞争对手的。
they will go back to you. I think you can do some different product, no big competitors.

[00:03:58] 非常好，
Nice. 

你不要一下子提前采购很多产品，你也不需要把钱压在库存上。
And also, you don’t need to buy a lot of products in advance. You have to put the money on the stocks.

但是如果你做其他的，你就需要采购很多，
But if you have others, you can buy. 

很好，做供应商代发（直发），所以你直接从中国发货？
Yeah. Drop ship. So you ship from China?

[00:04:19]  是的，如果你做衣服，拥有库存是非常难的。
Yes,If you sell clothes it’s very hard to keep some stock. So many size and so many color,

[00:04:26] 很好，听起来你做的非常好，
Great. So sounds like it’s going well. 

是的，非常好
Yes, it is. Awesome! 

恭喜恭喜，谢谢你，感谢你的分享！
Congratulations.Thank you.Thank you for sharing.

[00:04:34] 亚马逊现在的情况如何？市场现状如何？
How is Amazon today? The condition, the market on Amazon?

[00:04:38] 就是（问）说亚马逊的政策对中国卖家的影响是吗？
Is it (asked) What is the impact of Amazon’s policy on Chinese sellers? Chinese

说实话，冲击蛮大的，很糟糕，非常糟糕
Honestly，influence is too big, very bad, very bad.

[00:04:56] 非常糟糕？为什么？为什么非常糟糕？
very bad. Why, why is it so bad?

[00:05:04] 很多一些以前的精品大卖家，要么就是品牌化，现在账号挂，资金封，这肯定就会受到影响
Many of the previous TOP big sellers, or the brand, the account is sealed, the fund is sealed, which will definitely be affected.

然后他们的员工也会受到影响，有些卖家从原来2、3千人到后面降到1千人，现在又降到几百人，甚至是全部崩塌的。
Then their employees will also be affected, some sellers have dropped to 1,000 from the original 2, 3 thousand people, and now they have dropped to hundreds, even all collapsed.

总之这次我们所知道的，大概有5万多的卖家，被封了账号，
This time as I know, there are about more than 50,000 sellers, and it has been blocked accounts.

[00:05:44] 他们为什么认为会发生这种情况？比如，原因是什么？他们知道原因是什么还是他们认为这些原因是什么？
Why do they think that happens? Like, what’s the reason? Do they know what reason or do they think what these reasons are?

那也就是说是亚马逊的政策所受的影响，卖家违反了他们的政策，
That is to say is the impact of Amazon’s policy, the seller violates their policies,

操控评论，也就是我们所说的刷单，这也是亚马逊平台本身政策导致的，因为他们的review（好评）权重太大了，
Control comments, that is, what we said “brushing”, this is also caused by the Amazon platform itself, because their REVIEW weight is too big,

中国叫做，你不刷单就等死，刷单就找死，但你不去做评论不去做评测，你就会等死，去做了这个评测就是找死，
Chinese sellers are saying that if you don’t do brushing, you will be waiting for death, what you do is finding death, and if you don’t do the REVIEW, you will be waiting for death, and what you do is finding death.

很多人都会认为，我宁愿找死也不愿意等死，这就注定死路一条，找死或许还会有一线生机.
Many people will think that I would rather find death. I don’t want to be waiting for death, which is destined to die, finding death. There is still a glimmer of life.

[00:06:26] 我听说是这些卖家都被清了，因为操控评论。
I’ve heard of this like site got washed, the reviews.

你认为亚马逊的未来是什么？或者在亚马逊上销售的未来会怎样？。
What do you think is the future of Amazon or selling on Amazon in the future? 

人们还信任亚马逊吗？我听说有些卖家已经转到，比如Shopify，或者沃尔玛上卖东西？
Do the people trust it? I heard some people are selling on like Shopify or, or Walmart.

[00:07:07] 是的，今年很多中国卖家都是转去做其他平台，当然亚马逊他们或许还去做，但是权重会一定放下了，
Yes, many Chinese sellers are turning to other platforms. Of course, they will still do Amazon, but their weight on Amazon will put down,

会转到沃尔玛，虾皮，或者中国的速卖通，包括本地的其他平台，
Will go to Wal-Mart, Shopify, or China’s AliExpress, including other local platforms,

这是必然的，也是亚马逊卖家为了求生存，必然做的动作。
This is inevitable, and the Amazon seller will have to do it for survival.

[00:07:30] 您还有其他的想法想说的吗？
Anything else you want to add?

[00:07:36] 我觉得中国卖家未来出路，还是要回到供应链，回到产品，
I think the future of Chinese sellers should have to go back to the supply chain, focus on the product.

只有抓住了供应链，销售端我们不用再去操控评论，更能有厚积薄发的后继发展，这也是必然的，
Only focus on the supply chain, the seller doesn’t need to Control the comments, and it is also necessary to have a thick-scale development, which is inevitable.

如果平台政策让我们必须要求变，我们必须应变求变，
If the Amazon platform policy makes us do changes, we must change，

如果亚马逊不改变他的review（好评）政策，那这个问题是无法根治的，
If Amazon does not change its review policy, this problem can not be cured,

包括亚马逊本身自己自营的都在放一些礼品卡，他们（亚马逊）是双标。
Including Amazon’s own self-service, they are putting some gift cards. They (Amazon) have a double standard.

他们自营的睁眼开睁眼闭，他自己照样放他的礼品卡，
They opened and closed their eyes on their own shop, and they still put their gift card,

但对于其他的第三方卖家，他却是镰刀，割，双标，双重标准，
But for other third-party sellers, they are sickle, cutting, double standard,

[00:08:35] 我们行业卖家们，大家都说，这次不是为了抓所谓的评论，这次都是抓的中国卖家，更多的是一种政治行为，
All sellers say that this time that Amazon is not just trying to catch the illegal review problem. This time, those who get in trouble are all Chinese sellers. It is more a Political behavior.

但是对老外卖家，美国的还是欧洲的却不存在这种情况。我们了解过，我们有些卖家也是有美国账号，但是不会有问题，
But for foreign sellers, American or European, they won’t have any trouble. We know that some of our Chinese sellers who also have foreign country accounts will have no problem.

所以这也许是国家与国家之间的政治原因吧？政治因素，这是拿这个评论为名而已，
So maybe this is the political reason between countries? Political behavior, in the name of this illegal review problem,

这也是一直以来的双重标准，这是特别不公平的，所以中国商务部出来也说过话的，在这里我就不多说了！
This has always been a double standard, which is particularly unfair. Therefore, the Ministry of Commerce of China has also spoken. I won’t say more here about it!

[00:09:20] 但是还是要回来我们自己卖家迎合亚马逊的平台政策，开始走向合规，才是正道。谢谢，谢谢！
However, we still have to come back to our own sellers to cater to Amazon’s platform policy and start to move towards compliance, which is the right way.

谢谢，非常感谢您的分享
Thank you. Thank you for that.

[00:09:28] 今年2021年，亚马逊看起来太难了，你有什么看法吗？
In 2021 now, Amazon seems more difficult. What’s your opinion? 

[00:09:37] 我觉得就是说，现在亚马逊今年是最困难的一年，但是亚马逊还是有机会的，
I think, this year is the most difficult year for Amazon sellers, but Amazon platform still has a chance,

之前在亚马逊积累的一些做的好的店铺，还是要继续平稳的去做，坚持的去做，
Some good stores accumulated in Amazon should continue to do it smoothly and insist on doing it,

等到有好的机会，再去发展，这样的一个角度。
Wait until there is a good opportunity to develop such an angle.

[00:10:07] 为什么你认为亚马逊现在的政策已经改变，为什么现在变得这么更加困难？
Why do you think the policies have changed or become more difficult from Amazon now?

[00:10:17] 一是中国卖家去年在亚马逊赚了很多钱，结果今年很多的卖家全部都入场到亚马逊这边来，
First, Chinese sellers made a lot of money in Amazon last year. As a result, many sellers came to Amazon this year,

这个竞争就非常的大，这是第一点，第二点就是中国卖家做了一些违规的方式，就越来越多样化，而且越来越严重，
This competition is very big. This is the first point. The second point is that Chinese sellers have made some illegal ways, which has become more and more diversified and more serious,

就导致亚马逊平台对这些打压，让我们这些亚马逊卖家就一样的很难做，亚马逊规则严了，我们一样都很难做。
This has led to the suppression of these by Amazon platform, which makes us, Amazon sellers equally difficult to move. Amazon rules are strict, and we find it equally difficult to move.

[00:10:54]  好的，你认为中国卖家从个事件之后会有所改变吗？未来会怎样？
Okay. How do you think sellers in China will change from, from this? What is the future?

[00:11:05] 我觉得就是说中国卖家对于严重违规的方式会降低，或者不再使用一些违规的卡片，
I think it means that Chinese sellers will reduce the way of serious violations, or no longer use some illegal cards,

但是他们仍然在做评测这方面的话，可能中国卖家还是会继续做，亚马逊对这快还是半支持的状态，
However, if they are still controlling the review, maybe Chinese sellers will continue to do it. Amazon is still semi supported,

[00:11:37] 还有什么其他看法您想说的吗？
Is there any other parts you’d like to add?

我觉得在亚马逊平台做就是会越来越难做，这是现实，但是机会和挑战是并存的，
I think it will be more and more difficult to do it on Amazon platform. This is a reality, but opportunities and challenges coexist,

但是我们在亚马逊已经做了几年了，这块经验的积累，供应商，供应链，资金，
However, we have been working in Amazon for several years. With the accumulation of experience, suppliers, supply chain and capital,

需要这块要求越来越高，需要这几方面都要做的好的话，作为亚马逊卖家才有机会在这个平台继续生存，谢谢！
The demand is getting higher and higher. If you can do well in these aspects, as an Amazon seller, you will have the opportunity to continue to survive on this platform. Thank you!

好的，非常感谢！
All right. Thank you. 

[00:12:17] 大家好，这位是Alex，他曾经上过我们的视频访谈，今天非常高兴有邀请你回来。
Okay. Here’s Alex. He’s been on the vlog before, man. Great to have you back.

是的，我们今天讨论的话题是，亚马逊，我们现在在中国，卖家的中心。
Yeah. So we’re talking about, you know, Amazon and we’re here in China and the center of the sellers. 

你也是亚马逊卖家，现在很多账户被封了，
You’re an Amazon seller. And many accounts have been getting closed. 

现在也是非常火热的一个话题，所以，我也想听听你的意见？
It’s a hot topic in China. So I’d love to hear your insights.

[00:12:37] 大家认为为什么会发生这个事情呢？
Why do you think this is happening? 

在我看来，我也听到很多的谣言。
In my opinion, and I also heard a lot of rumors,

第一个原因就是因为违规运营，很多卖家操控评论。
the first reason is because of the black hat operation, about how sellers manipulate the review. 

所以我认为这是主要的原因，我不太了解中国卖家，我也听说过很多黑科技。
So I think this is the top reason for that. But I’m not sure about the Chinese sellers. I also heard of black hat technology.

[00:13:04] 我也听说甚至以色列和俄国卖家，
I have been told that there are even like Israeli sellers and Russian sellers. 

他们以为非常擅长用一些技术手段，所以我也疑问，
They’re very good at this kind of technology too. So I also wanted to ask you. 

只是关掉中国卖家的账户，这是不公平的，
Like, this closing down the Chinese sellers, it’s unfair. 

我也深有同感。
I feel similar. 

我们大部分人听说的，这次事件只发生在中国卖家身上，
Most of us are hearing it’s just happening to China-based sellers. 

甚至中国卖家拥有美国账号，听说就没有遇到麻烦，从我所知的角度。
Even Chinese sellers with US accounts, I’m hearing this is not happening to them. From my understanding

[00:13:31] 这种情况主要发生在中国的卖家身上。但话说回来，很多人会说，
it’s mostly China-based sellers that this is happening. But then again, what a lot of people will say,

好像说，哦，那里就是黑科技（违规操作）的地方，很多中国卖家都在用黑科技。不是全部，但是很多。
it’s like, oh, but that’s where the black hat is. A lot of Chinese sellers are black hat. Not all but many. 

所以有人说这就是主要原因。但有些人觉得这是一场政治战争，就像一场贸易战，你知道的，也许这是中美关系的另一个版本。
So some people say that’s why. But then some people feel like it’s political like a trade war, you know, maybe it’s another version of the US-China.

[00:13:54] 甚至我们今天与之交谈的一些人也觉得这是政治性的。 
Even some people we talked to today feel like it’s political. 

我不确定这一点，但我认为这更多是因为操控评论。
I’m not sure about that, but I assume it’s more because of the manipulation of the review. 

是的，如果亚马逊对其他国家的卖家也这么做，那么我认为这就不是政治问题了。
Yeah. If Amazon was doing the same to other country sellers, then I think it’s not political. 

这更像是他们（亚马逊）自己的行动。我是说，这是一个很好的运营手段。
It’s more like their own operation to do this. I mean, this is a good operation for.

[00:14:18] 其他那些卖家，那些专注于自己产品的中小型卖家。
Other sellers for those small and medium sellers who focus on their own products. 

他们正在努力运营非常好的产品，并且他们一直在进行诚实的操作。
They’re trying to really deliver a very good product and they’re doing honest operations.

因此，从长远来看，我认为这个事件对这些中小型卖家是有好处的。
So I think this is good to these small and medium sellers in the long-run. 

那么，你认为亚马逊销售的未来是什么？
So, what do you think is the future of, you know, selling on Amazon?

[00:14:43] 是啊，我是说，这很有趣。人们说，在中国我们有天猫和淘宝啊。
Yeah. I mean, this is interesting. People are saying, in China we have Tmall and Taobao. 

首先，我们有淘宝网。因此，天猫更像是品牌商店。所以在未来，亚马逊可能也会有这样的业务。
Firstly, we have Taobao. So Tmall is more like branding stores. So in the future, maybe Amazon might have this kind of operation too. 

对于普通产品运营，他们有基本的和那些经过运营策划的SKU，
For normal products, they have like, basic and for those curated SKUs,

[00:15:08] 品牌策划，他们（亚马逊）可能会有另一个更高的版本，如天猫。我是这么想的。
curated brands, they might have another higher version like Tmall. So that’s what I’m thinking. 

是的，而且我认为在未来，产品策划和品牌策划将成为趋势。
Yeah. And also I think in the future, the curated products and curated brands is going to be the tendency. 

而且，作为卖家，你应该更多地关注与消费者的互动，你还需要建立自己的销售网站平台或社交媒体账户。
And, as a seller, you should focus more about interaction with your customers, and you also need to put your own platform or your own social media accounts.

[00:15:39] 因此，通过这种方式，你可以将所有其他消费者、联系人用户引流累积到您自己的平台。
So in this way, you can accumulate all other customers, contacts to your own place. 

因此，我认为产品质量和内容营销以及与消费者的互动在未来应该非常重要。
So I think the quality and the content and the interaction with the consumer should be very important in the future. 

非常感谢，Alex。感谢。很高兴再次见到你。
Great. Thanks, Alex. Really appreciate it. Great to see you again. Sure. 

[00:15:59] 你对2021年的亚马逊卖家市场有何看法？
What do you think of the Amazon Seller market today in 2021?

[00:16:09] 在亚马逊卖家现在这个阶段，现在是精细化运营的一个阶段，亚马逊的政策会越来越严，但是严的政策不代表是坏事情，
At this stage of Amazon sellers, it is a stage of refined operation. Amazon’s policies will be more and more strict, but strict policies do not mean bad things,

他会更好的平衡这个市场，让更多优质的产品和优质的卖家，尤其是亚马逊中国卖家，可以让更多优质的产品推向全世界的消费者，
It will better balance the market, so that means more high-quality products and high-quality sellers, especially Amazon Chinese sellers, can promote more high-quality products to consumers all over the world.

[00:16:38] 现在很多账户被关闭了，你认为这是什么原因造成的？
So accounts are being closed, why do you think that’s happening?

亚马逊的市场去年今年这个情况，有两个点，一是削减掉的市场是因为受到疫情的影响，疫情让很多消费者钱包都空了，
There are two points in the situation of Amazon’s market last year and this year. One is that the market reduced, it is affected by the epidemic, which makes many consumers’ wallets empty,

另一方面，亚马逊本身的政策现在消减一些违规的卖家，消减掉这部分卖家后，会把很多包括测评，刷单这部分量减掉了，
On the other hand, Amazon’s own policies now reduce some illegal sellers. After eliminating these sellers, many quantities, including fake reviews and brushing, will be reduced,

这部分量也是在消减的内容之内，减掉一些不好的产品，一些劣质的产品，刷单的情况，之前也做了很好的排名，被刷掉了也会导致整体量的下降。
This part of the quantity is also within the market of reduction. Some bad products, some inferior products and the brushing shop have also been well ranked before. If they will be kicked out, the overall quantity will also decline.

[00:17:37] 你认为未来亚马逊和跨境电商会怎样？
What do you think is the future of Amazon and eCommerce?

在未来亚马逊的发展，还是会成为一个很好的平台，但是上面竞争也会更加的激烈，因为会有很多人会来堵局，
In the future, Amazon will still become a good platform for its development, but the competition will be more intense, because many people will jump in the seller game,

来堵局的人大概有三种人，一种人是做了多年外贸的，做b2b的厂家，这种受疫情影响还是蛮大的，这些人就会想借别的出路，
There are three kinds of people who come to join in the seller game. One is a B2B manufacturer who has been engaged in foreign trade for many years. This kind of person is still greatly affected by the epidemic. These people will want to find another way,

亚马逊平台是很好的销售渠道，把他们自己的产品拿到平台销售，他们比较有竞争优势，他们有资金和供应链上的优势，
Amazon platform is a good sales channel. They sell their own products on the platform. They have a competitive advantage. They have the advantages of capital and supply chain,

那无怪乎是需要一个经验，在亚马逊洗牌的阶段，有大量有经验的人才出来之后，会被这些新卖家吸收掉，他们也会在未来在平台上做的更好；
It just needs experience. At the stage of Amazon shuffling, a large number of experienced talents will come out and hired by these new sellers, and they will do better on the platform in the future;

还有一种人，是乱入局的，乱入局的人在今年年初时候，亚马逊做的很好，很多人都赚到了钱，
There is also a kind of people who join in the seller game indiscriminately. At the beginning of this year, many sellers made a lot of money on Amazon.

这种乱入局的,就是看到大家都赚到了钱，那我也出来做，这种人也算一部分；
This kind of people just saw that everyone has made money, so they will come and do it. This kind of person is also a part of it.

还有一种人是传统的中国电商平台卖家，中国电商卖家有很多竞争优势，你像淘宝，天猫，竞争已经很激烈了，
Another kind of people are traditional Chinese e-commerce platform sellers. Chinese e-commerce sellers have many competitive advantages, such as Taobao and tmall. The competition has been very fierce,

这部分卖家有非常大的一个运营能力，这部分卖家也有资金和供应链能力，这部分卖家在转向亚马逊，也是会成为一个方向。
These sellers have a very large operating capacity, capital and supply chain capacity. They will also become a direction when they turn to Amazon.

这三种人会成为未来亚马逊的新卖家，这些人入驻也会给亚马逊带来更好的产品。当然，竞争也会越来越激烈，
These three kinds of people will become new sellers of Amazon in the future, and these people will also bring better products to Amazon. Of course, the competition will become more and more fierce,

[00:18:46] 好的，你的生意是做软件的，你想分享你的ERP软件吗？
Okay. And your business is software. Do you want to share about your ERP software?

[00:18:52] 关于ERP,这块很多跨境电商卖家都在用了，但也有很多卖家实际上并没有熟悉ERP，我们做的这个ERP也是主要面向我刚才说的这三种人，
As for ERP, many cross-border e-commerce sellers are using it, but many sellers are not familiar with ERP. The ERP we do is mainly for the three kinds of people I just mentioned,

我们可以帮助他们快速的了解亚马逊，了解我们怎么在亚马逊上赚钱，我们怎么做亚马逊？我们怎么卖？卖什么东西能赚到钱，
We can help them quickly understand Amazon, how we make money on Amazon and how we do Amazon. How do we sell it? What can you make money by selling,

那一部分对于工厂型卖家，或者转型的卖家，或者深圳起来的这部分投资者，这些人就需要ERP很好的帮助他们管理他们的产品，
for factory sellers, or transformation sellers, or investors in Shenzhen, these people need ERP to help them manage their products,

[00:19:43] Do you need to do any advertising?
你需要打广告吗？

不要做广告哈，做广告很尴尬，我们也是本着帮助卖家做这个事情。
Don’t need to advertise. It’s embarrassing to advertise. We’re also in the spirit of helping sellers do this.

我们也希望更多卖家朋友愿意来了解我们领星，我们也真正的希望我们的ERP能够给卖家赋能，创造更多的利润，帮助他们节省更多的成本，谢谢！
We also hope that more seller friends are willing to come to know our Ling Xing ERP. We really hope that our ERP can empower sellers, create more profits and help them save more costs. Thank you.

非常感谢！
Thank you very much

[00:19:45] All right. Thank you so much for tuning in to the globalfromasia.com podcast. We’re too deep into the episodes.
好，那下面来让我们真正听听他们都说了些什么。非常感谢您收听我们Global From Asia的播客节目。我们来一起讨论下深度话题。

Almost 400 shows and always trying to experiment and learn about new types of content, different styles. I have a feeling we’re going to do more like this. 
目前我们节目已经播出近400期，一直在尝试和学习创作一些新颖的内容，尝试不同的风格。我有一种感觉，我们会做得更多。

All this was a pretty big investment. We had to have a lot of translation, captioning, voiceovers.
所有这些幕后都是相当大的投资。我们需要大量的翻译、字幕和配音。

But I think with today’s world of so much content, we want to stand out and we want to bring you some really original, on-the-ground insights of what is happening here in the seller community in China
但我想在当今信息内容如此过载的世界中，我们希望内容能脱颖而出，希望为您带来一些真正原创的、干货的见解，了解中国卖家们正在发生的事情。

and just let them speak for themselves, not, not various reporters and news.
就让大家自己真实的表达,不,不是为了那种记者访谈和新闻报道目的。

[00:20:56] And you know what Chinese media says or Western media says, what are the sellers saying themselves? So I really hope you enjoy this show. We’re doing some broker deals.
你知道中国媒体或西方媒体他们都怎么报道，我们需要听听真实的卖家自己怎么说？所以我真的希望你们喜欢这期节目。我们正在做一些投资并购卖家的交易。

We’re buying out Amazon sellers, we got some pending, got some going through the works in just a couple of months. Quite a long process, but we’d love to work with you.
我们也正在收购一些亚马逊卖家，我们已经有一些待处理的，有一些在短短几个月内完成交易的。这是一个相当长的过程，但我们很愿意与大家合作。

If you’re interested  at globalfromasia.com/broker, we’d love to see if you’re qualified and if we could make a deal together for selling your Amazon business. 
如果您对globalfromasia.com/broker感兴趣，我们希望了解您是否具备资格，以及我们是否可以一起达成交易，出售您的亚马逊业务。

That’s it for today, Mike Michelini here, Global from Asia podcast, over and out. 
今天就到这里，Mike Michelini，来自 Global from Asia播客节目，再次