Inside a Chinese Seller Office & Strategy with Easy Pro Design’s Alan and Dylan

Explore the dynamic world of Chinese ecommerce with local sellers Alan and Dylan. Together with Justin, CEO of Easy China Warehouse, we discuss the launch of Easy Pro Design—a new service for enhancing product listings with professional photos and videos. From listing logistics at Hamza startup to selling on top platforms like Taobao, JD, and PDD, this episode unpacks the challenges and triumphs of Chinese domestic ecommerce.

√ Justin, CEO of Easy China Warehouse: Leading logistics solutions for ecommerce sellers in China and globally.
√ Alan & Dylan’s Easy Pro Design: A photo and video service dedicated to helping sellers create professional, compelling product listings.
√ Cross Border Summit 2024: An international event gathering industry leaders and experts to discuss cross-border ecommerce trends and strategies.

√ Visit our GFA partner – Mercury – for US banking solutons for your ecommerce businesss

Thank you Justin, Alan, and Dylan for being on the show, and thank you everybody for listening in.

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[00:00:00] Episode 446 of Global from Asia Podcast. Today we’re going to a Chinese seller office right on the outskirts of Guang Jo China. Let’s tune in. Welcome to the Global from Asia Podcast, where the daunting process of running an international business is broken down into straight up actionable advice. And now your host, Michael Micheli.

Thank you so much for listening to our, watching [00:00:30] Global from Asia Podcast, 446 shows. I’m here in Guang, Jo China at the Canton Fair just before our cross border summit happening next week. So I’m just. As always taking the camera with me, thinking of good episodes for all of you. And today I think some of you gotta know Justin Lynn, my partner, and CEO at Easy China Warehouse.

We’re gonna meet his, he’s coming with me. He’s gonna, we’re gonna meet his brother Alan, and. Alan’s business partner, Dylan, that [00:01:00] are two Chinese sellers in the local market selling to the Chinese e-commerce marketplaces. They’re also helping us partnering with On Easy Pro Design, a design a photo studio, and we’re gonna talk about how they started, what they learned, what they recommend to us, what their plans are, what other Chinese sellers plans are.

I hope you enjoy. Let’s tune in Now. Are you looking for USA banking solutions for your e-commerce business? I am proud to say mercury.com is [00:01:30] supporting the podcast here, third year in a row at Global from Asia. And we’re proud to say, ’cause we use ’em ourselves for many of our own Amazon brands, e-commerce brands and joint ventures with our US structures.

And they’re super easy to do online application, no fees, and they have great customer support. Have helped us with trouble with Amazon Seller Central over the years about some receipts. And statements and everything like that. So we’re so happy to say thank you, mercury, for supporting our show, being a great service and supporting other e-commerce sellers.

We’re [00:02:00] really proud to say they’re a sponsor here. And we also have a video tutorial as well as an overview and a special link with a little bonus for you as well for us under certain conditions. Check it out@globalfromasia.com slash mercury for that information. Thank you for listening and thank you Mercury.

We also are here at the, at the at the office. And there’s a sign above us that I think is you, Justin, say you see it pretty often. Do you want to explain? Yeah. Basically if you go to [00:02:30] like, visit, see most Chinese feature company, they all have this sign in the office and this this this sentence mean like honest window world.

Like when you do this, you need to be honest and be transferred, build longish so you can. End the world. So you can end the long-term win nation and you can, yeah, that’s how you made your business succeed. Great. Thanks for that. Yeah, I love that. Yeah. Honesty [00:03:00] wins the war. Alright, so thank you everybody for tuning into our global from Asia podcast.

We are here in family Business edition, a special edition. I am here in. Outside of Don, where am I? Justin Guang Jo. Going outside. Outskirts of gu. Oh, Chinen. Yeah. So it’s about a hour. Hour, yeah. One and a half. One and a half Hour. One and a half hours. We came from the Canton Fair. So I have Justin Lynn, our, my business partner in Easy China [00:03:30] Warehouse.

The CEO? Yeah. Who? Thanks. And his brother Allen. Allen. Yeah. I, I got it. Yeah. And, and his business partner Dylan, and they’re sellers on tbo and Ping Duo and, and other Chinese e-commerce. Yeah. Use TikTok also, also Chinese TikTok ing. Great. Yeah. They, they do basically all the e-commerce base in China every platform.

So they know Chinese e-commerce very well. Great. So Alan, when did, when did you guys [00:04:00] start? About, yeah.

Hmm. So yeah, name me, translate. [00:04:30] And they started business startup that started business from like 2020 to now. They, before that their backgrounds, I also doing eCommerce. They work in other e-commerce company. I talk about, and now, and after 2020, they, they start their, they. They are company to do this business.

Okay. Yeah. So what, what is your, what’s the main business [00:05:00] functions that you do? Like, what’s, what’s his specialty in Dylan? What parts of the business do you do? Yeah. My, my

and radios. Ps ps I’m good. Operation. Operation and something and the product sourcing, sourcing product and sourcing product is my and, [00:05:30] and some, we have a delivery. Yeah. Sorry about that. Always something happening. Yeah. Yeah. My, yeah. Aaron is like good at sourcing product operation now how to like when the listing on top about like pin pindo, do him and Jen also. Nice. About the shipping. Okay. Manage the shipping inside China. I negotiate with like the shipping country, how they, how to [00:06:00] also Nice thing about the, the, the packages stuff.

Yeah. Okay. Yeah. And, and the, the is a good like filter video should creative and Yeah. Creative and more creative stuff. Yeah, that’s the. Yeah. Also during also like good at operation to like manage the, the com, the the cell, the the cell come in, in [00:06:30] to, okay. Yeah. Because they both like the selling to Bell, but to even cell just.

Yeah, they, they, they basically nice not selling on, on, on top of bed now, 2013. What? Yeah, 2013. They start, I learn how to get into [00:07:00] this, the eco Chinese e-commerce business. Okay. Yeah. So my, my question, my main question is as a west. I feel like it’s so competitive on Taobao and Chinese pink. The price is so low.

Yeah. So you make money doing this? Yeah. Yeah. So maybe you can say, so my, my, my winter, just, [00:07:30] mm. Okay. Yeah, lemme translate. So, a what Aaron think, like they what he thinks about the, the supplier, the feature, they’re working, the relationship close. So they, they like the, so they [00:08:00] give them the, the, the best price. Other, other seller cannot offer. And also they, they had also relationship with, good relationship with the noco, the, the shipping company, so that the shipping price is very cheap.

And so with these two advantages, so they can make make the profit. Profit. And for, and during I the opinion night, yeah, we had [00:08:30] nine, 14 billion. People 1.4 billion. Yeah. 1.4 billion in China. So there are different, people have different need. Mm-Hmm. So you need to find the, the product niche that you can, specific to target that type of customer.

And then like. And, and then based on the customer to, to get in that competition. You don’t try to [00:09:00] win all the customer. You just like, even though nice, what, what he mean is nice, even though you, you focus some, some, some, some people just focus on, just focus on customer avatar. Yeah. Because even not sell, they, they are selling those like business back.

They, they selling the, the high end one. They’re not selling the two. Okay. Yeah. So they target those high end people. And then they just only focus on these people. Got it. Yeah. So they make, they can made a profit from there [00:09:30] about that. I think it’s, China has changed a lot over the years, so I, I tried to sell on Tao in 2008.

Good. But they were so xochi. Yeah. Then, but I feel like now, or cheap, just, I feel like maybe Chinese are now more willing to spend than. Be 10, 20 years ago. Yeah. Yeah. Before they didn’t want, there was no, I don’t feel like there was many high end, maybe I was wrong. Mm-Hmm. I felt like most were cheap before, but [00:10:00] now it seems some Chinese customers are willing to spend more.

Yeah. Yeah, that’s sure. Because, uh, the. The, we, we shall. The, the pipe is, is a snow, snow, snow apps. The pipe is slow up. But in, [00:10:30] [00:11:00] entrance.

On the jacket. [00:11:30] Okay.[00:12:00] [00:12:30] [00:13:00]

Okay, so let me transl. Well, what they mean, what that means is like after the general after night, yeah. Back to 2008. [00:13:30] Yeah. There are lost And China. China still not nice still night. A lot people, not rich, and people will buy the cheap price because they don’t have that much earning income. So, but from the after develop year by year and more, more people, which as we know, some rich Chinese, like the top, which is super rich, right?

So, and also in China they are, we, and we had huge population like I fought [00:14:00] for now. So we, we still, and I had different income go to different platform. Now most no income people, we go to pin door door. The price chip and the car tip may be not, not that good also. So the in the middle class, they probably will go to Tao Bell because Tao Bell is like more like not cheap, not.

Expensive is not in the middle. So if they are more rich, they would probably go to jing don jd jd.com. And because jd, they, the price is [00:14:30] more higher and also they, they, they have better service the fast, faster deliver. Yeah. So and so they basically, you can, you can tell from this, these three platform.

It’s like already device, different income. Mm-Hmm. So the high income go to J. Most high income go to JD in the middle. Income go to no go to pin. So basically they will device like that. Got it. Do you, do your own [00:15:00] brands register trademarks in China, or is, is there brand making or no brand? Yes they do. They.

We have two. They have two, two brand. Oh, great. And they’re doing on their selling on, on, on the, all those platform

shopping park. Every year I will take more better than the. [00:15:30] Ban. Yeah. Every year they, they now, they now more of, more and more Chinese style. They more try to I need to build brand. Nice, not us and West coast. They west. You like West Culture, they need to build a brand from those, trying them to try to educate.

So when they come to those product, when they need it, they will think about their brand. [00:16:00] So, and also like, yeah, they also have this this knowledge to when I, they need to do that otherwise just like know when and then they will, they can not do a long Yeah. Then is more important in, in China now.

Great. Okay. Yeah, I agree. Brand is, I’m glad to hear that. So you’re not afraid the supplier will be your competitor?

No, no, no. I, I, I don’t want [00:16:30] any.

He said they, they don’t, they don’t want it at all. Because, because there’s different area, like on e-commerce, one thing, the pedestrian, they products is another business. There are two, if they, they try to get into e-commerce, they will, most of them, they will fail. Fail because they don’t know how to manage it because the.

Most ventures B2B, and they don’t, and they just, most, most them, they focus on how [00:17:00] to promote their production made create new product to go to market and, and to those like them, and they will focus on the e-commerce to sell to D two C. If they try to do that, they will get to another night, get to another business.

It’s not because it’s more communicate for those supplier. Mm. Yeah. Every, like, even though they, they can try like, but normally for the first year they will, not many. And as, [00:17:30] and most Chinese venture, if they lost many at the beginning, they will. Don’t, don’t, they’ll quit. They’ll quit really fast. Right. I thought is factory, [00:18:00] yeah, and most, most sell in pin ared, but yeah, so when they are td, so they go to their, they [00:18:30] cannot sell when it, when it high price, they only can sell cheaper price. Also, the, they, they, they may just make night about. 1 cent, 2 cent, 5 cent for each unit. So it’s, so that’s very cheap US dollar 5 cent. Can you imagine, so you’re thinking about doing Amazon, I heard, right.

Are are, are more people going to exports or is there a Chinese sellers only, , do you only plan to do the [00:19:00] domestic or do Chinese sellers sell? How does like a seller decide to do like Amazon or a foreigner versus domestic? [00:19:30] One, one high.

Anyway, woman.[00:20:00]

Yeah, well, what he says they, they, as a Chinese seller, because they want to go global, they don’t, that’s not, they don’t, not only had the, they try to build brand. They think they want to do a so, and they want to grow the business, and they, they, they want to sell. Sell ion. So yeah, [00:20:30] actually I, as I know, I back to 2000 22 during the covid time because AM machine is like the sell a lot, but that time, like, so in that time not shower, they, they’ll go to and at that time, think 2023, if you, you can.

If it’s some, most seller can look bad and during that, yeah, a lot seller just made a even a table, they can make that [00:21:00] 9.9 USD, so that’s crazy. So yeah. So they, they want to do global and they tend to use their, the Chinese supply supply chain that is advantage and, but they think to, to. To do the Amazon business, also other eCommerce platform, they still like try to keep land wing.

Yeah. So if I could [00:21:30] just summarize or repeat a lot of Chinese sellers start in China first in domestic market when they get more experience and brands and they try to do like ex international. Yeah, yeah, yeah. Okay. Is there anything you think you should share with, , actually there’s Chinese, this will be on WeChat too, on my channel, but also on the, is there something you’d like to tell, like the, what do you think is some, some [00:22:00] strategies to be successful in the market?

[00:22:30] Uh.

Thousand. Thousand. Thousand. Yeah. Well, what I mean the strategies is about my, you need to focus, , to focus which platform you, if you go to my which product who’s your, your Target Plus customer and which platform. [00:23:00] And because different platform, the customer, the. It’s different. Also, the, the rule for in different platform is different.

The, so you need to, you need to ident, identify this ing, make Korea to know exactly what you going to, who’s, what product you are selling, who’s the, the, the, the customer, and which platform and you going to sell. Because different platform, the customer is different. So you need to identify [00:23:30] the three thing.

Yeah. Okay. This is, this is great. I’m glad to do this and share with everyone. So we’re also starting to do some photo and video here. Yeah. You, I’m helping us with some photos for our products and maybe we also calling it like, you guys are actually brothers. We have like a brother, brother service.

Easy Pro Design is a, is a newer service that. Wow. We’re working together on, yeah. And [00:24:00] there’s, we’re visiting the studio here and actually people at the Easy China warehouse have been asking for this. So we’re gonna start, start to offer photo and, and video for people. Yeah. Which is really exciting. Yeah.

Yeah. Yeah. Great. So.[00:24:30]

If yeah. He, they also like, we got him what, what we use like Yeah. The first time what we use, how we showing your product and his team and then enough from your team. Yeah. We’re learning a lot together. Yeah. Also nice. [00:25:00] Yeah, it’s special. Like for the online walking, online corporate walking, the, the procedure.

Nice. Things like that. And it it teach them how to like ma things most great. Yeah. Yeah. That’s like that the maze, that’s the one like grace the amazing they learn from your team and. Yeah. Awesome. Glad to hear it. So yeah, it’s, we’re still, the site’s still getting developed, but easy pro [00:25:30] design.com for the photo studio services and yeah, it’s also a great Dylan’s help too.

Dylan’s been very helpful. Yeah. And we’re excited. So yeah, we’ll start to offer this service, I think, easy China Warehouse for people to do photo video directly in China. Yeah, yeah, yeah. Sure. If you guys, anyone need this service? Feel free to contact, ask. Perfect. Yeah. Alright, this is fun. I think we’re gonna get some, maybe do some more meetings and, and maybe lunch.

[00:26:00] But thank you so much for sharing today. You’re welcome. Yeah. Thank you. Yes, thank you. Thank you. We are. It’s been fun. Yeah. Cheers. Cheers. Save the date. Cross-Border Summit. 2024 is coming back. 2020 threes was epic. Never got such great feedback in all of our events. Cross-Border Summit 2024. We’re planning already a year in advance.

It is a full week at of amazing things. There’s pre-event, post events, workshops, trainings, [00:26:30] elephant sanctuaries. We have a lot of amazing things here in Chiang Mai, Thailand again, so I would love to see. There we’ve already presold some tickets to previous people. We will be opening up tickets soon.

Subscribe to get updates at 2024 dot cross-border summit.com. Also check out videos and testimonials from last year as well as all of our years we did ’em in China. And this will be our sixth one. We’ll be great to meet you there and network and make some great relationships. I [00:27:00] can’t wait. November, 2024.

Alright. Thank you so much for watching. I really hope you enjoyed it. I’m here in the hotel, I got my Canton Fair badge and I am super busy. I am gonna go to dinner now and we’re so busy for Cross-Border Summit coming up basically in a less than a week when the show goes live. Our sixth annual Cross-border Summit in Chang Bai.

So I’m flying after the Canton Fair with a great group of people here to. [00:27:30] Chang, my Thailand for the Cross Border Summit, and then Puket. I’m talking to a lot of you. It’s gonna be so amazing. Thank you for your support. If you’re joining, I really appreciate you. If you’re watching this and maybe you’re not ready yet, I understand.

I hope to see you in a future one. It’s just pushing your limits, making things happen, growing. , I’m excited for next year. Thanks for watching. Have a great day. Bye-Bye. To get more info about running an international business, please visit our website@ww.global from [00:28:00] asia.com. That’s ww.global from asia.com.

Also, be sure to subscribe to our iTunes feed. Thanks for tuning in.