Brand Building 101: 4Ws of Branding with Michael Michelini

In this episode, we’ll explore the crucial components of a successful branding strategy, covering everything from the right mindset and idea generation to funnel mapping and attribution. We’ll also delve into affiliate and paid ad strategies, sharing examples and case studies to illustrate these concepts.

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[00:00:00] Hey everyone, it’s your host, Yor girl, ya chef, back with you again. Welcome to another episode of our podcast, and today our podcast title will be, would be branding 1 0 1. Okay. And this is episode 434. Stay tuned as we delve into content for today’s discussion. All right, let’s go. Welcome to the Global from Asia podcast, where the daunting process of running an international business is broken down [00:00:30] into straight up actionable advice.

And now your host, Michael Micheli. Hello guys. Hey Mike. Alright, what’s up? Yes. Hello. How are you? It’s been a long time. I know. I’m sorry. I, we actually missed a, a week of the episode. Yeah. , our editor Alvin’s great. And he’s like, Hey Mike, where’s the intro for this? And I was like, oh. So I feel so bad.

I don’t like to miss, , I, I think me. I try to be on time. Yeah. But we missed a week. So this is a [00:01:00] week delay, but it’s shipped. , I’m still recovering, honestly. I’m getting old ish. I’m getting old. , I’m a dad. I, I mean, I’m old, , it’s too much travels. You’ve been, you’ve been working, you’ve been traveling, you’ve been very busy.

And lately we have this, you have this branding 1 0 1. Can you tell us more about that? And you, you went to Hanoi for that, am I right? Yeah. This was in Hanoi. So the third, third, or maybe fourth stop of this multi-city trip, Hanoi, Vietnam in the north my second time to that city. And [00:01:30] we did it with Amazon Global selling as well as World First, mm-Hmm.

To put together a workshop in person. There was about, I don’t know, about a hundred, maybe like 70 sellers, like local Vietnamese. Oh, that’s a lot. And it was in both English and Vietnamese. We had a, a really amazing interpreter there, interpreting my English. Every couple slides. Hmm. So. Yeah, I mean, it was in the morning, just in the middle of June, towards the beginning, in middle of June, 2024.

[00:02:00] So people really liked it. We got some, some teaser videos and some pictures. Wow. Maybe we just make sure that our pictures Yeah, they’re very good. Put saw those, right? Yeah, it was, it was packed. It was in like a second floor of a, of like a, it’s full, yeah, like a nice cafe called Showtime. Yeah.

Really nice. So, yeah, I mean, we did that and so when we, this will be the English only version. We’ll chop out the Vietnamese, but maybe Alvin can keep the Vietnamese version for [00:02:30] our Vietnamese community that’s growing. Oh, so there, so you made like an English version and Vietnamese version.

Well, that makes sense in my head because Yeah. At least for, , for, for the Vietnamese part, then they can keep it in Vietnam. Yeah. So. We basically, our editor Alvin, , Alvin he’ll, he’ll cut out the Vietnamese clips. But basically I, I did a few slides and then I paused and then our Vietnamese interpreter did the Vietnamese of my speech and then I went back.

So we’ll cut out the Vietnamese of [00:03:00] this podcast, ’cause this is an English language podcast. But I think we should keep the Vietnamese version as well. But it’ll be on another channel. Right. Well, I’m pretty sure you enjoyed this Hannah trip. Pretty sure about that. It was intense. Like there’s a lot of sellers in Vietnam on Amazon e-Commerce and p Print on demand.

I learned a lot, maybe in our blah, blah, blah call after the, after this session, you and I could chat about what I learned in Hanoi for those interested about, , the [00:03:30] sellers and the community. But for now, maybe we get into the show, but also the Cross Border Summit as we, , you, we’ve been working really hard on for November, right?

We’ll have some of our some of these people we met coming from Vietnam over and mm-hmm. It’ll be fun. We had some last year too, so it was also great for that. But if people aren’t aware, cross Border Summit is November 3rd, fourth, fifth in Chiang Mai, Thailand. Yeah, that’s right. Tickets are still on sale, guys.

Yep. [00:04:00] Go buy and save your money. Yeah. It’s always, people always wait till the last minute. I don’t know. I, I know people wanna keep their options open, but we have a great deal still open right now, so people can snag that. But let’s get into the workshop and it’ll be the English only. And then after we can chat more about Hanoi, Vietnam, and Vietnam, Mara, I would love that.

Yeah. Okay. Let’s go tune in. Are you looking for USA banking solutions for your e-commerce business? I am proud to say mercury.com is supporting the [00:04:30] podcast here, third year in a row at Global from Asia, and we’re proud to say it ’cause we use ’em ourselves for many of our own Amazon brands, e-commerce brands and joint ventures with our US structures.

And they’re super easy to do online application, no fees, and they have great customer support. Have helped us with trouble with Amazon Seller Central over the years about some receipts and statements and everything like that. So we’re so happy to say thank you, mercury for supporting our show, being a great service and supporting other e-commerce sellers.

We’re really proud to [00:05:00] say they’re a sponsor here. And we also have a video tutorial as well as an overview and a special link with a little bonus for you as well for us under certain conditions. Check it out@globalfromasia.com slash mercury for that information. Thank you for listening and thank you Mercury.

Good morning everyone. And I, I’m sure they said great things. Sorry, my Vietnamese is, I still a student. I need to learn Vietnamese. So I, I’m sure they said great things. I hope [00:05:30] you’re all awake and ready to go. Yes. Ready, ready, ready. All rights. Go. Let’s go. I’m recording this. I’m gonna try everything.

Everything is branding right? So try to make the most of everything we do. Okay. Next slide. So what are we gonna cover today? I’ll be honest, I’m worried about my time. We have a lot to cover. As we said, this is 1 0 1, so there’s gonna be 1 0 2 and 1 0 3. And of course this [00:06:00] could be a whole course in itself.

So today we’re gonna focus a little bit about, a little bit about my story. We’re gonna go into what is a brand, why make a brand, when to start branding, and then ways to and where you can apply branding. Okay. A bit about me. Sorry. It’s a little bit small, but I, I started selling on eBay in 2003 when I was in Wall Street, New York City, and I always wanted to do my own business.

Nobody in my family knew how to do [00:06:30] business. Nobody in my school, nobody in my network. So I, I learned by making tons of mistakes. Almost every mistake you could maybe make, but I believe it’s about persevering. I’m reading a leadership book now. It’s all about learning and growing and just improving.

That’s what life is about. I, I’m American and I am Italian, French, Canadian, and Russian. So Americans are all mixed up from everywhere. And I came to [00:07:00] China in 2007 for sourcing from factories, for my e-commerce business. That’s the quick one. And I love blogging. I love podcasting. So this, this will become a podcast on global from Asia.

I also have memberships gladiator series ’cause we’re gladiators to do e-commerce joint ventures. I have four brands right now and summer are JVs and we do events matchmaker Expo, and a cross border summit, which will be in Thailand. Actually, many people want me to come [00:07:30] to do it in Vietnam hopefully maybe next year in Vietnam.

So one of, yeah, it would be great. I’d love to have you. So I built brands publicly, so E-Commerce Gladiator was a public showcase of building a brand from zero to sale. So I, we built this with some of our community and it was a coffee pop brand made in China, and we made content and a book about it.

It’s called siano. I, I sold it right right before Covid in 2019. [00:08:00] Next. And currently one of my brands is Excalibur Brothers. This one, I, I do have a case study, I think in 1 0 2. I’ll go into more detail. I’ll, I’ll mention it a little bit today too. But Excalibur Brothers is a men’s gift brand on Amazon, mostly bought from Chinese factories.

Okay, so now the first w what is a brand? Next slide. Everybody knows this guy, the big boss of, well, he’s retired now or moving on, but the big boss, [00:08:30] the Jeff Bezos started Amazon. It’s one of my, I like this quotation. So the brand is what other people say when you’re not there, right? You can say you’re the best, your product’s the best, your service is the best A brand could be, of course, a product like Amazon or, or e-Commerce, but it’s also a personal brand.

Like I, I, I try to build my personal brand sharing with you, , there’s also service brand to deliver services to people. It’s what people think of the feeling in their [00:09:00] hearts or in their mind when they think of your name, brand name, , person’s name or company name, right, or product name.

What do they think? Good. Hopefully good, right? And what people are attracted to your brand. So another way of seeing a brand is food. Food. We are gonna have some food later. So World First is feeding us. And and thank you. It’s [00:09:30] about giving things to your community, giving content, giving value, giving experiences to your community.

Next slide. To feed the audience, right? So a lot of Amazon sellers, they think they don’t need to make content, right? They think they just make a good product and they put it on Amazon and they do PPC and they get customers. Many, many sellers don’t think they need content or they don’t need branding, right?

And I [00:10:00] hope today I can maybe give you some motivation that you do need content that you do do need to feed your audience. Sure, you could just put a good picture on your Amazon and sell with good PPC and and SEO. But branding is about content. It’s about giving food to your audience to feed them so that they like you, trust, , you understand, you connect with you.

Next slide.

So [00:10:30] again, if you don’t have food, you don’t have a brand, it’s like you’re starving your audience, right? Like. Like if you don’t on TikTok or on Twitter, or even on Amazon posts, if you’re not regularly feeding or posting your content, you’re not sharing, you’re not feeding people. They’re, they’re gonna forget you, right?

All the algorithms are like this, Google, Amazon, YouTube, TikTok, any of them. If you’re not posting, [00:11:00] you’re being forgotten. And it’s important for you to, I think of it as food. You’re feeding your audience, you’re feeding people to keep them to know you, right? To understand you. So a little story, I I, I was here preparing for this presentation, and I was actually, we work really hard, Al work really hard, and everyone here, Emily, we were reviewing this for you today a lot.

So I added this, but I was an E Mart and I saw no brand. Do people know, no brand here? [00:11:30] I, some people here, like no brand, I’ve never seen no brand before, never seen it before. But if you go to the next slide, so right here is no brand, tm. tm, which means trademark, or I guess it’s maybe not registered. R is actually registered.

So I don’t, I didn’t check if they have a registered trademark, but they’re definitely making sure that they, people know this as a brand. So I thought [00:12:00] this was so funny because I’m preparing for a branding 1 0 1 today and I’m working hard to make it more simple and more easy to understand. And I, I go shopping and I see this, I look it up, there’s E Mart and it’s a whole line of products called No Brand.

And I, I’m really amazed. Next, next slide. So I was Googling it and I, it’s so confusing ’cause the ai, I have AI plugin, we’ll talk about AI later, but , a. It is talking about what a no no brand is like, [00:12:30] no, no brand. Right? And then it’s talking, Google Snippet says sold under a store. , basically it’s saying what a no brand is like, as not this brand but a no brand.

So I, I don’t know why this company spent so much ’cause they spent time making this and maybe, but I guess it worked. ’cause I’m speaking about it to you. Maybe you’re gonna go buy no brand later. Maybe, but, so I got some candy. Maybe we’ll give some away. It’s not enough for everybody. Maybe we’ll do some giveaway later.

But I, I was pretty [00:13:00] amazed preparing for this today. So it’s a no brand brand. No brand brand. So this is, , 1 0 1 today. So what is a brand? I hope this is helpful. I put it in a few different ways, right? We started with Jeff Bezos saying what other people say about you. Right? I. It is easy to say I’m the best, my product’s the best, et cetera, et cetera.

But it’s what, it’s hard to get other people to say it about you when you’re not there, right? So food for the audience. So content [00:13:30] media, education, right? Educating, feeding audience is a community, right? So you’re a community of sellers, maybe suppliers here. I, I’d love to get to know you more. But you’re a community and no brand is a brand, which I thought was kind of funny, but hopefully that’ll help you maybe remember, they spend a lot of time making a no brand brand.

So that’s my, what is a brand first part of this session today. Alright, so we finished what [00:14:00] is a brand? So why make a brand next? Do you like money? Who likes money? Yeah, everybody. Okay. Actually some hands not raised. So if you wanna give me your money later, you can donate. So brands are money, right?

Of course. You probably know all these companies or most of these. Of course we would assume Apple is the biggest, most valuable brand in the world at this is some data research, 500 what is it? Billion or trillion? I think it’s a [00:14:30] billion. Billion US dollars. So Apple is not valued by the inventory, right?

It’s not valued by how many factories it has. It’s not valued by how many employees it has, right? So a lot of times I talk about Apple with Foxcon. I think Foxcon moved a lot to Vietnam, I think, right? So Foxconn’s a Taiwanese headquartered OEM manufacturer and they make Apple iPhones, apple products.

[00:15:00] So. They’re not the brand, right? Apple is the brand. It’s, it’s hard for, I could spend a lot of time on this section, but basically the most valuable part is the brand. And people don’t understand what is the brand because it’s not real, right? It’s not workers, it’s not factories, it’s not product. It’s, it’s this intrinsic value of people’s value of this product.

Okay. [00:15:30] Next slide. So as again, I was preparing for today a lot, and the thing is I do brand from day one. If I do any business, you notice I had a lot of brands, right? The first thing I think of is a brand name and I think Emily and Tao and others preparing for this thought it was important for me to share that with you today.

’cause I think maybe in Vietnam, some of you don’t do the brand. From day one, but for me, since since the beginning, I always think of a brand because it’s the most valuable part [00:16:00] of the business. And I, I think about it as soon as possible. As soon as I can, I think about the brand. It’s not like I later do and I know, so I, I know I, I modified.

We spent a lot of time in this. I hope this is helpful. So sometimes you have trouble thinking of a name. Sometimes you may be your Vie Vietnam company or Vietnam factory. So you, you translate it to English that normally isn’t the most effective unless you have a brand strategy that relates to [00:16:30] that. But like, this is a, a free tool, lean domain search.com.

You can put in some keywords and it gives you domain names. I like to kind of try to match my domain to my brand if possible. So this could be like a free tool for you. We’ll also give you some PDF later with these links. You don’t need to, to worry. We’ll give you the, the links, but this can give you some ideas of brand names.

But whenever ever I start any project, any kind of website, business, product brand, I think about the, [00:17:00] not domain, but the name. The name, and I try to get a domain too, if I can. So I can’t think of anything more valuable than a brand, right? It’s if you believe Apple and these others, their most biggest value is the brand name, right?

And especially with ai, we’ll talk about AI later. AI is scary. I mean, it’s good and it’s bad, but I think it’s gonna really even make brand more valuable. It’s gonna make brand even more popular and because [00:17:30] everything else will be able to be copied. AI cannot copy a brand. Of course, there’s gonna be Black hat AI and white hat ai.

I don’t get into that, but most AI will not copy brand, right? They’ll say, oh, this is a trademark. This is ip. I cannot copy this brand. So. Anybody wanna take a guess what this is?

Forest. Forest. It is a forest. [00:18:00] It’s a, it’s evergreens trees, so I don’t know if they have these in Vietnam, but they’re, they’re in a popular in the, in the US and they take, they last hundreds, hundreds of years I was in California in the Redwood forest. And they have the redwood trees that grow so tall and they’re so, so big.

Maybe as, even as big as maybe this room, maybe a little bit less. But the point I share this today is evergreen is long lasting. It lasts longer than than me or you. [00:18:30] Right? So a brand is also evergreen. A brand, hopefully you can sell. There’s not, as, there was a lot of aggregators and investors in the last few years and Amazon buying businesses, but they bought brands.

They, they did buy some listings, but mostly they look for brands. But that’s the value they wanted to buy. So this is something that can last a long time. So the, so just to recap on why you like money, except a couple people [00:19:00] here to donate to me later and I, I make a brand from day one. I hope you start to think like that too.

So I’ll give you some name generation ideas, like lean domain search, we’ll go through some tools later and AI is gonna take everything else away. I think brands gonna be even more valuable. , the work’s gonna be less and less valuable. The brand’s gonna be more valuable, the work’s gonna be less valuable and it’s evergreen.

It’ll last the test of time. Of course, it’s not easy to make, but [00:19:30] it’s valuable and it’s long lasting. The third w is when when to start. This is a fast, this is the shortest one. So when should you start branding? I don’t know if somebody wants to guess. Anybody want to guess? So there’s a saying in Chinese the best time to plant a tree is a hundred years ago.

The second, I dunno if it’s Chinese actually, but the second best is today, right? So of course it’s better to start already. But if you haven’t started, start today in a way I say you already are. [00:20:00] You just not, might not be doing a good job. I think no matter what you’re building somewhat of a brand maybe you don’t have a name or maybe you don’t have a, a focus or a structure.

So, next slide. It’s about organizing and making it a journey and, and a strategy, which we’re gonna get through today in the next w. So that’s it really quick one, really quick one. So start now, or of course, a hundred years ago, you’re already building a brand [00:20:30] anyway, so you just gotta organize and strategize about it.

But this is just a short one. We’re gonna get into the, the meat in the next w Okay, so now this is, I think you’re probably gonna like this part more ways to start a brand. So the fourth W which will probably be most of our time, ways to start branding ways to do it. So I hope you’re convinced branding is important.

Yes. I hope yes. You like money, right? So, okay, there’s so much to [00:21:00] do. I can’t cover everything of how to make a brand right in, in a third sec. Four section of of a 1 0 1. But of course there’s, this is why there’s content Influencer, KOL Media. PPC, community Building Affiliates, calls to action. So we’ll go into this in 1 0 2, 1 0 3, and this can go on for your whole life.

I’m still learning, but anybody know him? Gary V. Yeah, Gary. VII, I learned a lot from him. He has YouTuber. He is [00:21:30] a KOL and he says, we’re all media companies like micro media, , mini media, right? Even before there was KOL or influencer words. But there’s this merger of brand or product and media or content.

Everybody needs to be a media company now, right? Everybody and people. But of course, brands. Companies, they need to make their own media. They can’t just pay a media company to do it for them. They need to be the media. And one of my favorite ways to, to, to stand out and today is so [00:22:00] hard today to do it because so many people are making content and now there’s AI content, right?

So you can make AI content like unlimited content now, right? So it’s harder to stand out. So I like to say be real, , talk about stuff that nobody talks about. Talk about stuff that nobody wants to share. Like secrets documenting, right? Sharing the story, making people join with you. So I was at a barbecue here on Monday when I arrived to Hanoi.[00:22:30]

And the the person that that took me there says, I saw this on TikTok, this restaurant on TikTok, and I liked it because the owner did the video behind the scenes. He showed how they make the food, how they find the worker, how they teach their team to do the work, the, the hard part of managing the restaurant.

So, I wanted to come here because of the TikTok video be, and he didn’t say it directly, but what I saying is he [00:23:00] sh that person shared the story, right? He shared how they do it, why they do it. He didn’t just say, buy my food, come to my restaurant. Right? That’s what a lot of people do naturally. Like, buy my product, buy my product.

He shows him how he made his product, how he does his makes, how he makes it, how he uses it, how the hard parts of it. So that’s why his restaurant was very, I mean, I think is because he shares his story. He doesn’t just promote his business, he [00:23:30] shares his story. That’s the difference, I hope. I hope you can understand the story versus promoting.

So for me, like this is one of our brands, plum Past is like dried flowers from Thailand. So we had some Overstock problem. We had like a, a, a shipment that got lost in, in inbound into Amazon and it actually expires. ’cause it’s, it’s not, it doesn’t last forever. So my team’s like, we need to, we need to sell this faster because it’s like a bigger [00:24:00] delay and we need to get this sold.

So I, I post, I made a video and , I show weak weakness, , I especially think in Asia. And so I, I’m married, my wife is Chinese, and she says, don’t show your weakness in China. It makes you look like you don’t have power or you’re, you’re weak. You don’t show your failure, you don’t show your mistake, but.

That’s what I do all the time. I don’t know. I got my blogs, my videos. I like to share that. And , if that makes me look weaker to certain people, [00:24:30] then, then fine. I don’t, I don’t think that is the case. But I think, I know in Asia, or at least in China, they don’t like to share the mistakes. They don’t, ’cause it makes them maybe look like a bad leader, a bad business person.

But I think it’s okay. So it’s your decision. But I share it and then I say we, we got some pro, our shipment got lost. Help us, , we give you some gifts, give you discounts. I’m not saying like 30% off, , I don’t say just buy my product. I have a story. And there’s so many ways you can do these stories, right?

So you can do a [00:25:00] story where you say you can make a joke. , I don’t really wanna say you got a lot, I don’t wanna say lie, but, wave when I was a kid, there’s a TV commercial. It’s like we’re way overstocked and , my team made a big mistake and bought too many products from the factory and we have to sell these now.

Right. You have to make a story. So this is actually the hard part, I’ll be honest. But this is what works. The story. So [00:25:30] when you’re making these, you think about who, who. It’s another A W, but it’s not a W. And who are your customers? Next slide. People know this. Who’s this or what’s this? Avatar movie.

Okay, so yeah, it’s avatar, but I’m talking about a different one. Next picture. Avatar. These are avatars, customer avatars. This is marketing. I think a lot of people don’t get [00:26:00] this, and I know this is actually hard for being in Vietnam if you’re selling in the USA, because you need to write, these are not probably your family in Vietnam.

These are your USA customer. So I know that’s a hard part for you. I, I know that. But you have to try your best to do this. Well, you have to know your customer, right? You’re not selling to your Vietnamese neighbor down the street. That’s some good food there. But you have to speak to the US customer if you’re selling to the us.[00:26:30]

So this is like a worksheet. I’ll give you this PDF too. It’s in, I, I put all, I linked these, all this is just one part. This is called like a avatar worksheet. And if this is just one part, it goes very, very detailed. And I’ve done this for my brands. Think of your ideal customer, the name. So you give them a name, like Joe, you can give ’em a last name.

You can totally. [00:27:00] And then you should use this name in your marketing, in your company. And you have more than one avatar to be clear, maybe you actually should have three, but maybe start with one. Are they man or woman? How old are they? A photo, and you can use AI or, or different things like this is one I use, ui faces.com.

You give them a photo, right? You actually know this person. It’s not a real person, but it’s like your customer avatar. Are they married? Do they have [00:27:30] children? What lifestyle? All these questions, right? What school? What job? What profession? Their income. And this goes on for pages and pages. And the more you can answer these questions, well, the better you can do marketing.

And especially when you do Facebook ads or you do TikTok, they don’t ask about keyword, right? Amazon is keyword, but social media is demographic or age. You married [00:28:00] children Lifestyle, right? This is the questions on Facebook ads. This is Facebook ads. This is TikTok ads, right? This is not keywords, this is demographic.

So it’s not easy, I’ll be honest. But you can start to develop this. Maybe you don’t finish it the first time. Maybe you somehow do a survey of your customer, we’ll show you some more tactics to try to get some data about your user, but you wanna understand your user, right? So maybe you sell furniture, [00:28:30] but do you sell to men or women?

, kids, parents, teenagers, college students, right? Of course, you wanna sell to everybody. You wanna make lots of money. But if, if you sell to everybody, you sell to nobody, you wanna know who you’re talking to. So another thing I’ve started to make is a lot of times in China, they would say, , why is there no number one brand in China?

Right? Global brand. Or why is there nobody? [00:29:00] And I think, I think of Xmi, and maybe that’ll be number one. Maybe they are number one now with their cars and everything, but they would dress like Steve Jobs. The founder would dress like Steve Jobs, right? He wore the same jeans, the black sweater, the Turt, , the, the, the stores are like Apple stores.

The products are like Apple products. They’re following Apple. So they’ll never be number one. They’ll always be number two because they’re following Apple. They wait for Apple to do it, then they copy, right? So what I say is, [00:29:30] if you follow your customer, you can be number one, but if you follow your competitor, you’ll always be number two.

And I’m not saying not to look and learn from your competitor, of course we learn from our competitor, but we have to go to go to be number one. We have to follow our customer, know what our customers want, know our customer, make products for our customer, not copy our competitor’s product. You can, of course, make a lot of money copying your co competitors.

And I’m not saying you can’t, but I don’t think you can ever be number one if you’re copying your competitor. So [00:30:00] that’s, that’s the difference. So idea generation. So I know this is a challenge. I’m trying, that’s why, especially for Vietnam or in Asia, I know ideas generation might be harder, so I’m gonna try.

So most people say like, we, your competitor reviews, right? Check the Amazon reviews. I’m sure that’s like a top thing in Amazon workshops. How to sell on Amazon, read your competitors reviews. I do that too. I do. It’s not like I don’t, but I, I, I think next slide is [00:30:30] boring. And next slide. There’s tools.

Now it’s a little blurry, but there’s again, I’m gonna use a lot of different AI today and this is more tactics. This is a tool called Seller Sprite. And they have a AI analysis of your competitor reviews. It’s a, it’s a bit blurrier today, but this is a report that will generate from your Amazon listing, either your own or your competitors.

And from this report it says, how many are men? How many are woman? How many, , different [00:31:00] who they are, what they do, where they are, right? So this is one of my brands is bar supplies like Kitchen and Barware. And it says like, home parties, bars, right? It’s the customers actually women buy way more than men online.

So actually one thing I’ve learned is a lot of women buy from men. Like my wife buys for me a lot of stuff online ’cause I’m lazy or I don’t wanna buy stuff. [00:31:30] I think that’s kind of common. So women buy more, but this gives you different ideas. It gives you summaries of the reviews, the good, the bad. So this saves me a lot of time.

Plus it gives me demographic. So we we’re talking about the avatar. This can help me understand my avatar without having to guess or to try to do surveys or try to understand. So you can do this as a review analysis on Amazon reviews. In order for idea generation is [00:32:00] answer the public.com free.

There’s a paid tool, but I’ve never needed to pay. You put a keyword in maybe your product or some theme that you want to focus on next, it will generate this report here. And what it’s basically doing is I put solar light. So there was a solar light factory in China. I. Helping. And it says, can solar light batteries be recharged, can solar light?

, it’s [00:32:30] basically taking data from its sources and it’s giving me ideas of what people are asking, what people are learning about. So maybe I can use this for blog posts for my Amazon listing for educational purposes. So this is a helpful way, like how to, how to, , how to keep it working.

Solar security lights, right? So this is giving me ideas. So there’s, because a lot of times people say, I don’t know what to, [00:33:00] what to make a content about. I don’t know what, what to, to content to make. So answer to public gives you tons of free ideas. Next, and of course I, I’ll be honest, I, I’m not analytical person.

I’m a, I’m more of a. Artist, I don’t know, artistic. I’m so in my team, I’m not the Excel person, but I know it’s very important on Amazon to go through Excel or e-commerce data. I’ve still, I like this [00:33:30] more, , so I like to brainstorm and create the concepts. But I know, especially in China, and I think Vietnam.

They’re really good at data. So you can of course use the tools to get the data, but then I like to take that data and start to brainstorm, right? So this was the beginning of Excalibur Brothers brand, and you can see we started even drawing the logo, ideas, concepts. This is like the shield, and we started to think about the verbs.

Empower, bold, inspire, [00:34:00] right? So we’re getting this data right? We’re getting data from ai, from reviews, from competitors com. We’re reading brand stories, we’re trying to find how we can position ourselves. And I like to write it all out to understand how I can position. My brand and my product to be different.

And I talk about this more in, I think 1 0 2 with the case study. So but , the idea is you’re getting ideas. So I think Emily says she takes, was it you that takes a walk to get ideas? [00:34:30] I think it was her some, right? Yeah. I like to take a walk. , It’s, my favorite part is the creating part, but it’s where you, you start to review all this data, but you have to reflect on the data, right?

You, you don’t just take the data and directly make something. You, you have to process it next, and then you start to create your brand story. So this is one of our brands at Sato, the kitchen and Barware. So you start to understand the values [00:35:00] and the positioning of your brand from competitors. You start to write about, you think about the customer and.

So this is some old pictures of me in Italy. So I am a American, but I’m Italian American. So I, I show how I went to Italy and that I was, saw all the quality in Italy, and I wanted to inspired by the quality of the food, the quality of the [00:35:30] experiences of, of it. And I took this back to America and I made Asato brand to make quality, perfection, precision.

And that’s what asato means. It’s like precision in Italian. So I give this story, I’m trying to think of my customer, which is actually more wholesale bars. Like actually we sell small B, like B, B to small B technically even on Amazon. A lot of our customers on Amazon buy more than one, right? [00:36:00] They’re buying like five for their restaurant.

Maybe this, this place is coffee, but they might buy some products from me. So I’m targeting small business. Is Mm-Hmm. This is just an example of what you’ll start to create. So, Xcel Brothers, we have like, , all this stuff, even for preparing for today’s presentation for my photo and my bio, I have a page like this for my own speaking things, but it just helps you.

It’s two things. All right? One, of course, it makes it easier. I [00:36:30] just send somebody the link of my logos or my files. But the most important is the brand consistency. If you look at brands, it’s called consistent. We talked about this earlier. If you confuse people about your brand, then they’ll be confused about, remember Jeff Bezos, what others say about you.

You want them to know what you do very clearly. So you have to have your clear booklet voice. I make videos for the [00:37:00] factories. , especially factories. I don’t know about Vietnam, but in China they don’t understand branding at all. So I have to make it very clear why it’s important and exactly how I want my logo, how I want my package.

So I make very clear videos. You can watch these, I don’t think I link it, but this is on my website, caliber brothers.com, under the resources. So we we just share this very openly to be consistent [00:37:30] also because the designer asks me all the time for my logo, white background, back background, transparent background, square rectangle, so you have a zip of all your logos.

So now AI, again, AI is taking over, right? We have to make brands quickly and and efficiently before AI starts making brands. ’cause I’m sure there’s gonna be a day where they don’t need me to speak here. And I say, make a brand for this avatar and it makes a whole brand. It’s probably coming in five years.

I [00:38:00] won’t be able to need to be speaking. I’ll just be automatic AI making brands. So this is a way I, I use ai. I don’t like to just make, you have to be very clear in ai, prompt of what you want. AI is so powerful, but if you don’t know how to ask it, what you want, you won’t get the right result. So one of my favorite ways, tone, tone, not Tony Tony’s there, but tone, tone is my favorite, one of [00:38:30] my favorite ways of using ai.

So I say a customer got a broken s product and he’s angry and he’s emailing us on Amazon. He’s emailing us on our website. He’s writing a negative review. He’s going crazy. So I say write a 300 word email to an angry customer about his broken product. With our guarantee in the tone of a Medieval King of England.

Next slide. So I know it’s hard to read. I’ll just say my esteemed customer hail and well, [00:39:00] me, Michael, the sovereign of Excalibur brothers, have received a massive dis dismay over the unfortunate purchase product. Verily, I extend my deepest apologies for the ation that has endured as it pains me greatly to learn of such distress within my kingdom, right?

And it goes on and even I can’t write this as a English speaker, , I mean, I, I know you’re not English native English speakers, but even I can’t write [00:39:30] this before ai, I had to find somebody on Fiverr to write stuff like this for me. But ai, now I can do this all the time. You can give your customer service person.

To the prompt and you can reply like this, every single customer custom. So there’s less and less excuses about English. I know that was an excuse before from China and other Asian countries, but there’s less excuses for English now. Even my, I’m not good at editing my [00:40:00] own English, so I use AI to clean my English.

Also, like sometimes, like I work with Chinese people and people, and sometimes they’ll send me, Mike, does this email look good? I said, put it in ai. Don’t, don’t ask me. Put it in ai. Even I don’t know how to write that. Good. So tone is a fair one. And then com. Yep. Good comparison. We said what others say about you.

You have to teach them what’s different about you and your competitor. So a common thing on Amazon is the comparisons. I did remove this, [00:40:30] honestly. My Chinese friends got really angry at me. So one girl says, you’re so racist. So I removed this. No, but , you could say, I don’t know, I think maybe some people America might like Vietnam more than China maybe.

But you could put the flag maybe, but maybe don’t do that. I, I got, look, I I decided to edit this out, but you can show the differences of your competitors, right? You can make a comparison. Why is it different? What’s the reasons? What’s the, the [00:41:00] benefits not only on the product itself, but the values maybe, or the origin or the story.

But comparisons is a really effective way to demonstrate to your customer what you are trying to be different about with your competitors packaging. I love my dad. I learned a lot from my dad. I miss my dad. He’s still alive in America, and I talked to him, but I learned a lot when I was a kid. He’s like, I wanted to buy a [00:41:30] toy.

And he is like. You’re paying for packaging. Packaging. This other one, the no brand one. The no brand one is cheaper. You’re just paying the expensive name brand for packaging. Packaging. Yeah, it’s packaging. I mean it. Packaging I think is important. Or maybe it’s more about your brand image. Is it important for your brand?

So meaning is it important for your target customer? Are you trying to be the cheapest, [00:42:00] like this one, right? They don’t care about brand. It says, our philosophy is to help our consumers understand the real value lies in quality of product, not in brand. That’s what this guy, so they want to be the cheap one, right?

This is cheap. Ah, chocolate. This is cheap, but I don’t wanna be cheap. I want to be expensive, so I spend on packaging. This is one of our packaging s Caliber Brothers. Again, we have a 1 0 2 that I’ll go deeper into [00:42:30] packaging, but maybe a little, go back a little bit about this, just some ideas of this brand.

Brown Castle Outside. Wall Red. Inside red carpet Castle welcomes you into our castle. You buy our package, you open it, the red carpet. Welcome to your kingdom. This is part of our [00:43:00] story. You think of the iPhone, I think they’ve even trademarked the sound. The packaging. You can actually trademark packaging.

I forgot the name. It’s not the same as a trademark, but you can, you can you can get your protect your packaging, but it’s like you ever get an iPhone? It’s like it pops. That’s part of their brand. It’s not like random, that’s not my mistake. Apple designed the iPhone to make that. When you open the iPhone [00:43:30] part of your thinking, especially when you first get your product, it’s what you, that’s really the first impression, right?

And also, , people think packaging doesn’t matter For e-commerce I used to not care about packaging in my eBay days. eBay didn’t seem to matter or maybe I wasn’t good on eBay, but I didn’t have packaging at White Box. But it’s really good for the main image on Amazon. So next. [00:44:00] So this is one of our, our listings.

You can find us and we’ll have a case study in the next 1 0 2. But notice we have the package right here in the main image, right? So we’re a gift. Al Brothers is a gift. We are targeting women. Maybe Claire can buy this for her husband. She’s searching on Amazon. Gift for my husband, gift for [00:44:30] Father’s Day.

Coming up this Sunday, father’s Day. I don’t know if celebrated Father’s Day gift. Christmas gift, birthday, gift for man birthday, gift for husband. The woman reads this, the packaging they want, they pay for packaging, right? But it and my Chinese competitors, right? There’s a lot of Chinese competitors on Amazon selling the same product cheaper.

And they’re [00:45:00] like, how is this guy selling more than me? I’m so cheap. I sell like three times more cheaper. You can get three of six instead of two for cheaper because of the packaging. ’cause it’s a gift. They don’t want it in like a, a plastic bag in like a, in a, in a, in a, in a envelope. They want it in a nice little box and a package.

They want that. They pay for that ize. One of our other [00:45:30] brands. It is not as expensive packaging. Ascal rotors, we spend a lot on packaging. This we don’t spend as much, but we have a standard box that we can use for all of our jewelry, or we have two or three different sizes for our jewelry. This is like earrings and other women’s products.

But we do have packaging and people do notice in our, if you read some of our reviews, you’ll see they, they like our packaging even though it’s simple. Next. [00:46:00] And then this is a brand. So you notice we have this standard bar mat, but we noticed a box you see on the main image. And we tested this. We, my partner, JV partner, the factory, he didn’t think this was necessary.

So we made this bigger and we removed the box. Sales went down. So we put the box [00:46:30] back, but in my opinion, packaging stands out because this looks the same on the search on Amazon and they all look the same. But you can have your package, can have your brand, your difference differences from your competitor.

So I, I always try to put packaging on my main image and then plu pass the dried flour. One small, very, very, very, very small brands still [00:47:00] just kind of getting built up. But see, we have this package and it’s also, we get the same package for all of the products. So we put a clear window so we don’t need to make lots of different packaging.

So again, it depends on your brand. The Exco brothers, we spend a lot of money on packaging. Okay, so ai, again, I try to use AI a lot. So that’s me. In my work in the green screen and use these AI tools. Now that [00:47:30] can change me to him or him or him or anything. So I know a lot of times you say like, I need the white model and the customers is white or black.

Actually, I think black is really good. I think there’s a lot of black I don’t wanna sound racist, but African American customers on Amazon. So I think black is also good, but you can have all these different people you can take, you can. Next slide. sn. SN is works with us in [00:48:00] Thailand on our team.

Snook next is now Snu. So I know you can change, you can have one model. You don’t have to spend so much money with all the different models and maybe in Hanoi might be hard to find models for your brand. So you can have. You are one worker in your company. And also SN feels happier ’cause she doesn’t want to be on the photo.

She’s shy so she doesn’t need to be on the photo. [00:48:30] Or I don’t want, actually, I don’t want to be on all the photos. I don’t care. But I don’t wanna always be the same person on all my photos. ’cause it looks weird and it’s nice. So I can change myself. I can do it. So this is stuff you can do now with, with AI and with branding.

We’re laying the foundation. I think we’re getting towards the end of the 1 0 1 today. But it’s, the point is there’s so much you can build, but this is more mindset, some tactics, what we’re trying to [00:49:00] build is the foundation. So I think it’s best explained by this. So at the beginning we had the Evergreen, that’s more like a western in the US but in, in Asia, right?

The bamboo. So I don’t know if no people know how a bamboo forest is grown, but what I’m told is it grows underground for many years, a long time. It takes a long time to grow the roots of a bamboo, [00:49:30] and it’s nothing on the above the, the ground. It’s just growing under the ground for a long time. And then suddenly, oh, back, suddenly they start to come up the bamboo trees and build a whole, very quickly much shorter than the roots, but suddenly a whole bamboo forest appears and people feel like, wow, where did this bamboo forest come from?

So suddenly out of nowhere, but it spent a long time making the, the roots, the [00:50:00] foundation, and then it’s fast to make all the forest. So I feel this is similar to building a brand. The foundation is very important, understanding your customer, the packaging, the avatar, the content. But once you have that, you can make many products.

You can make many mark channels. You can go to Amazon, you can go multi-channel. You can go everywhere, but you have to get the foundation first. So just to kind of [00:50:30] recap, today, we went through the four W. What is a brand? Why start a brand, when to start a brand? And then we spent more time on the ways to start branding.

And I hope this was helpful to you. We are gonna do some q and a. I hope people put q and a in that scanner thing, or if you can answer questions as well. You can maybe just shout out questions, but I hope this was helpful. We have 1 0 2 and 1 0 3 is honestly even, [00:51:00] I’m still a student of branding.

, it’s an ongoing process, but we’ll have more sessions after. So I hope this helped. Thank you so much. Just a couple, just a little bit about what I do. So this will, , I do a podcast, it’s all free, , it’s in English not Vietnamese, sorry, or it’s a little bit of Chinese and WeChat.

But we have a membership. It’s a very small membership. English, English language online. This is the book I wrote about starting Amazon Brand from beginning to [00:51:30] sale. It is on Amazon Kindle. I do jv, so some of the partnerships I have with brands, I partner with factories in Thailand and China.

And then we have Cross-Border Matchmaker and Cross-Border Summit. Maybe on the next slide, November 3rd to the fifth in Chang Mai, Thailand. So I’ll be flying there on Friday. I’ll, I’ll leave Hanoi to Chiang Mai, but we’re gonna do it second year here. We did it for four years in China before Covid. So considering doing this in Vietnam, [00:52:00] but more likely 2025, we’re talking people here.

There’s definitely a great community. But for this year, 2024, we already have great speakers lined up mostly coming from overseas and it’s a great time. It’s three days in Shanghai, so it’d be great to see some of you there. It’s it’s a, it’s an international conference of of sellers from around the world.

So thank you so much. Save the date Cross-Border Summit 2024 is coming back. [00:52:30] 2020 threes was epic. Never got such great feedback in all of our events. Cross-Border Summit 2024. We’re planning already a year in advance. Save the date. November 14th and 15th will be the core event. But of course it is a full week of amazing things.

There’s pre-event, post events, workshops, trainings, elephant sanctuaries. We have a lot of amazing things here in Chiang Mai, Thailand again, so I would love to see you there. We’ve already pre-sold some tickets to [00:53:00] previous people. We will be opening up tickets soon. Subscribe to get updates at 2024 dot cross-border summit.com.

Also check out videos and testimonials from last year as well as all of our years we did ’em in China. And this will be our sixth one. We’ll be great to meet you there and network and make some great relationships. I. Can’t wait. November, 2024. Alright. Wow. That was nice. That was really nice. Event out there, Mike, like I’m pretty sure [00:53:30] people who actually joined the event would have a lot of like takeaways from your speech alone and that’s really nice feeling for you to be able to like, share your knowledge to everybody you think.

Yeah, I I don’t know. It sounds morbid, but I don’t know if I, I’ll say it, but there was a video I saw like, I don’t know, on one of my feeds Twitter I check more lately. And it was a woman she says in a hundred years. Mm-Hmm. We’ll be, [00:54:00] we’ll we will be, will no longer be at least where we are now in earth or in our current form.

Who knows, , spiritual, , other. Forms, but at least in our physical form, it won’t be here. Our houses won’t be here. Maybe it’ll still be there, but somebody else lives there, , all the, , cars, all the material things. But what I, I think is I invest, I feel like I try to invest in people.

, I’m so proud of you actually. You’ve been, you’ve been really learning a lot and growing and I, I, I can’t take too much credit for, for your, for that, but others on the team have helped, like Sally and [00:54:30] others, and you yourself have been learning. But , like I, I, I think this is one of the best investments is in people, right?

And educating people. And yes. And so it, it was really , powerful for me to be able to reach those people in Vietnam and work with, , Amazon Global selling and World First and others there. And there was local community leaders. Like I said one’s name was Tony, and he’s, he runs a huge community of Amazon sellers in Vietnam.

, that or, that are doing a lot of growth and, and business on, [00:55:00] and Amazon, mostly US market. And , we had lunch after and it was fascinating, but a lot of them are, it feels like they basically, it feels like China, they say like, it feels like China 10 years ago. It’s, wow. It’s kind of what they say.

And I kind of agree generally with that. In Vietnam, it’s good thing, meaning it’s like younger. It’s not as developed as people are. The communities are developing, the people are developing, the skills are developing. Starting to get [00:55:30] there. Yeah, they’re getting there. Yeah. So, so well that’s good. You’re trying to, , make a legacy.

Like people there will be able to remember your name. They’ll be like, oh, Mike was the one who shared us this and that, , that’s, that’s good. , I don’t know if some people ask me why I even do it, ? ’cause , I am, we’re a seller ourselves. We have actually have a call with our Amazon team and after this, and , I mean, but I, I don’t know.

I like to just to, to [00:56:00] share and they say sometimes the best way to be a student is to be a teacher, ? Right. I, I think when you teach something, you, you have to learn it even better or understand it so well that to be able to, to share something, you have to know it so well yourself. Right, right.

That’s right. Like, you don’t stop learning as, as, as what I said. Yeah. They agree. Yeah. Well, did you go to some other places after the, the event? Did you try to like, enjoy yourself there? Just a little. [00:56:30] Yeah. I mean, we give some extra times at this. So I don’t even know if you’re maybe for you or others.

1. I wasn’t so familiar with city names, but I went first to Ho Chi Minh, which is also another name. It was called Saigon. And that’s in the south of Vietnam. Mm-Hmm. So I flew there from Hong Kong after the China trip, the previous show we had with Brian and Easy China Warehouse. We did that deal and I learned about, I remember even deeper into logistics after that deal.

I went from Hong Kong to Ho Chi [00:57:00] Minh, which is in the south. We actually did another meetup, a smaller event at Amazon’s office in Ho Chi Min. It was a closed event just for Amazon and some VIP sellers. Mm-Hmm. And I actually prefer the South of Vietnam over the north, , like So this session you just listened to the branding 1 0 1 was in the north in Hanoi.

So I flew afterwards from from Ho Chi Minh in the south to the north, which is Hanoi, which is where we did this workshop. And [00:57:30] I. I had never flown domestically, meaning like within Vietnam, I always flew internationally to those two cities. Oh yeah. Yeah. So it was my first time to do it, like, , just like in the Philippines you fly from like Sabu to Manila or, yeah.

Oh, you haven’t done that before? I’ve done that in the Philippines a lot, but I’ve never done it in Vietnam. In Vietnam. How was the experience for that? It was kind of crazy because it’s, I was a little scared, , in a bad way or in a good way. Well I, maybe [00:58:00] you can tell me, but I, first of all, I’m super busy as , and I’m like working and I, I, I had to flight and I didn’t really get time or I didn’t spend the time to research about the airport, so I just went to the international airport thinking it was the same, but it’s a different airport for domestic, and I was trying to tell the driver.

It’s actually very confusing ’cause there’s multiple taxi apps now in, in Vietnam there’s grab, but there’s a local one that I can’t even say the name that I was trying to use. [00:58:30] And then I misunder miscommunicated to the hotel lobby. Oh. Because I said I need, can you help me book a taxi? And I showed her my phone.

’cause I didn’t know what airport to put in. Right. , I said, I try and get her to help me. Yes. And then she just got the bellboy to get a street taxi for me. A cab. Like from the outside? Like from the road. Oh yeah, from the road. Yeah. So then I was waiting there actually, ’cause they’re also checking my room.

’cause I was checking out and they wanted to make sure I didn’t like break [00:59:00] anything. What? So I had to wait for them to check my room and then I, , I’m pretty good. I don’t break my room. So they said, okay, that’s okay. But then they said, oh sir, the taxi’s here. And I was like, wait, wait, didn’t you put it in the phone?

Because I think I even left the phone on the desk. And she’s like, no, sorry. I got the normal taxi. Mm. I got a normal taxi. ’cause I didn’t want to cause a trouble. I don’t know if it mattered. You could have been it yourself if that’s what you were looking for, right? You could have, yeah, I could have just done that myself, but I guess she, she probably [00:59:30] didn’t understood me.

Yeah. It is not as English as, not as much as like Philippines or other, other countries, so, wow. Regardless, I think you, you did enjoy anyways. Well, yeah, I had fun, but basically I went to the international, then I tried to ask the driver and he says, oh, it’s not, it’s not far. Then I go inside and then there’s like security check and then I try to like explain.

Then I, I go to, luckily it’s like a 10 minute walk. You could walk. But , I had to go to another building and it was way different. It was way local. It [01:00:00] was way local. It was like local airport. And they’re so strict about luggage. Way more I don’t know if it’s like that in the Philippines now, but I don’t remember being that strict.

They weigh everything and they like, even if you have, even like every little bag you have, they make you weigh like every bag like. Like, you shop your food bag, right? Your like water, your laptop. So I was like a little bit over by like one kg instead of eight or nine. What do you do? Have to pay for extra, I suppose.[01:00:30]

I don’t know. I’m, I’m like, kind of like this, I don’t know. I have, I have this issue with it and I was like, only one kg and he told me to go pay over to the other counter. Yeah. But he gave me my boarding pass, so I was like, if you gave me my boarding pass, but he didn’t gimme the sticker to put on my bag that says, yeah.

So I was like, , I’m just gonna go to the check-in, screw this, I’m not gonna go to the other one. You didn’t pay? Yeah, I didn’t pay. [01:01:00] Okay. So then I, I walked into the red. I guess they didn’t check if I had a sticker on my bag or if they, so they just let me go in and then I just, but I mean it’s like one kilogram difference.

And then. Anyway, so I didn’t, and then it was so scary. Like there’s TV monitors that are in Mm-Hmm. Anybody that’s been to that area, it was Ho Chi Minh Domestic Airport. But they changed the, the, the, the, the gate. And there was two flights, two Hanoi at almost the same time. And then I [01:01:30] went to one line and then they’re like, oh sir, you’re on the other flight.

Mm-Hmm. And I got all scared ’cause I was waiting in his line for a while and people were getting onto the bus to go to the plane. And I was like, did I miss my flight? And then I showed some I think she was Irish woman. There was two Irish women. And they’re like, oh, you, your flight is before ours. You must have left already.

I was like, yeah, I was like this. So anyway, it was really stressful, but then luckily they had misunderstanding too, and I didn’t miss my [01:02:00] flight, but I go another line, another line. But there’s just no screens anywhere. It’s like you don’t have, there’s only like a couple of screens that are not near the gate.

Yeah. There’s nowhere to check. Like, yeah. You can’t see it. Yeah. So anyways, anyway, but I did, I tried to enjoy it, but I was mostly working conferences and yeah, workshops. But I always mixed pleasure and business. So I got, , some some food. It’s like even after the workshop, they treated me to a nice lunch with the sellers.

And I [01:02:30] had a lot more local Vietnamese food than I’ve ever had before. But, yeah. Crazy experience yet fun, I suppose. So I just kept telling myself like, I used to enjoy this, , I’ve been on, I’ve been on the road, , like I’ve been. , I’m getting older. I just feel like I feel younger, but I’m actually older.

My body’s not the same. You can be young at heart, , you can be old physically, but you can be young at heart. Hmm, true. Or do you have any [01:03:00] plans? Where is your next stop after this? Next week I go to Brussels, Belgium in Europe. Oh. Oh, that, oh, you’re gonna finally do your Europe trip? Yeah, it’s a conference.

Just one city. I’m, somebody’s trying to tell me to go to Spain to meet them for three days, but I, I’m just stay in Brussels Belgium. And it’s for a crypto conference. We’re gonna be pitching this, , our, our project load pipe in Hamza Marketplace. So, yeah. [01:03:30] Okay. Well guys. What to expect next time Mike in Belgium talking about crypto.

But as of now, we’re gonna have to focus to this branding 1 0 1. Yeah, make sure you watch this and you’ll be able to have takeaways. I’m pretty sure about that. Yeah, I give, I try to give it, keep it real and people, people like that. So I think even if you have a current brand, I think you can learn from it.

So it’s also global for me.com/branding 1 0 1. That’s right. Hopefully we don’t use that one before. But I, and [01:04:00] guys don’t forget, CCB S is on November. Yeah, get your tickets guys. It’s gonna be epic. , we haven’t really released the speaker list, but we have some great ones lined up. And actually, I don’t know if I showed you yesterday, but my, one of our previous speakers, Ken Chan in China, sent me some ideas to do some new content, Strat content ways, some new interactive, we’re gonna try some new things too.

So it’s always gonna be epic and people will get a lot of value. So. Oh, and we’re gonna update our [01:04:30] website soon. You’ll be, guys, you’ll be able to see their, like the, the agenda and, and things like that. So yeah. Perfect. Thank you for that. Great. Okay. Thanks guys. Marie, pleasure to have you. Okay. To get more info about running an international business, please visit our website, atw.global from asia.com.

That’s ww.global from asia.com. Also, be sure to subscribe to our iTunes feed. Thanks for tuning in.