Diving Into Licensing with Amazon FBA Ecommerce with Meir Simhi

Today’s episode is a follow-up to last week’s show where we introduced the Blimp method. We will be diving deep into the technicalities of this new program with the mastermind himself, Meir Simhi who has been in several of our shows. He will be alongside us again, advising and working with us in this Blimp method. Let’s hear more about how this works and what value you can get from joining the blimp. Let’s tune in.

√ Meir’s VIP Page
√ Mike’s letter for 2022 + Announcing Blimp
√ Blimp Method program
√ Free Webinar to learn on how to launch a product in 2022
√ ExcaliburBrothers.com B2C site
√ Excalibur Brothers blimp program landing page
√ Visit our GFA partner – Mercury – for US banking solutons for your ecommerce businesss

Thank you Meir for being on the show, and thank you everybody for listening in.

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[00:00:00] Welcome to Global From Asia.  Our episode for today, episode no. 366.  Alright, let’s do this, talking more about the Blimp and the technicalities of brand licensing for e-commerce. Let’s go.  Welcome to the Global from Asia podcast, where the daunting process of running an international business is broken down into straight up actionable advice. And now your host, Michael Michelini.

[00:00:26] So Aubrey, good job, you have internet and electricity and there’s the typhoon in the Philippines.  I know many of our team is offline now.  So it’s good to have you here with us.  Yeah, fortunately in our area we’re not that badly affected by the typhoon.  So I hope for the safety of my fellow Filipinos.

[00:00:48] Yeah so is there a name for this typhoon?  Did they give it a name?  It’s called Bagyong Odette here in the Philippines.  Bagyong Odette.  Interesting.  I don’t know the english name but we can stick with the tagalog name, Bagyong Odette.  Bagyo means typhoon, Odette is the name of it.  So, name is typhoon typhoon?  Typhoon Odette. Okay.  Interesting.

[00:01:22] Well, I really, well of course a lot of our amazing team members is in the Philippines.  I believe a lot of our listeners also work with their team members in the Philippines.  We’re always impressed by the ability and the hard work of Filipinos.  I really hope that everybody, especially our team, of course that all Filipinos are safe right now.

[00:01:46] Hopefully they can get back online.  I mean, we have so many talented people that have no electricity right now in our own team.  It’s Friday right now, December 17, the show will be online later, next week on Tuesday, the 21st of 2021.  This is our last show before new year.

[00:02:06] We did this week to week.  It’s usually every other week but we might go back to weekly, right Aubrey?  I mean, we’re also talking to some of our GFAVIP members to have them even guest host and have some other guests.  So I guess it might make us more often in the new year, right?

[00:02:25] Yeah, and I’m excited actually for the content that we are going to make with them.  We have this more community-organized at Global From Asia and have us to have more amazing guests and experts in our amazing community and outside, the people I know and can connect with.  I’m really excited for that.

[00:02:47] We’re also gonna have a new campaign, Survivor 2021, I think.  We survived 2021.  We’re still working out the details but that’s gonna be a new thing that we will be sharing.  Hopefully, will probably mention that in another podcast.  We’ll have some gifts and other benefits for people who get into that year-end campaign because it really is the, I mean, we survived the year.  The last couple years have been really unbelievable.

[00:03:19] I know all of us, you and me as well, have gone through some tough times with isolation and the online-only.  So, excited to go to next year, right?  Yeah, and I hope it will be better next year.  And, it’s worth to celebrate that we overcome the 2021. And we’re still here.  We’re still here and we’re gonna thrive and we’re getting some people to join this new Blimp method.  B-L-I-M-P  Brand Licensing IMProved program here.  

[00:03:52] We had a few people already signed up.  So we’re still having this campaign.  We just introduced it in our last show with Luciano.  So people have been listening to the show, getting involved, asking questions.  We did a call with somebody, George, yesterday he’s confirmed and then Bob and others are coming onboard to join the Blimp.  And, we’re really excited to get all this lined up for January 2022 which leads to this week’s show, Meir.  I know you checked.  You were not with us during the interview, Aubrey.

[00:04:21]  I’ve been trying to get Meir, he’s so, so busy.  I went to his office and we did this in-person in his office.  It’s a pretty cool background in the video.  But I know you already listened to the episode, what do you think so far?

[00:04:34]  I saw that one and I actually like his office and also about the discussion.  It’s really great and it’s detailed.  It will be really helpful to the community and those people who are interested in this new program.  So, let’s go in to Meir.  He’s been on the show a couple of times.  He’s also advising us on the E-commerce Gladiator program and helped a lot with Sisitano brand there that we developed here live on the show over those years. He’ll be alongside us advising again and helping in the Blimp program.

[00:05:08]  He’s also got the software he’s building for the licensing or already has built.  He’s amazing, he’s the mastermind that’s thought of this whole brand licensing program and it’s a pleasure to bring him on to introduce this program in more detail.  We’re getting a little bit more into the technicalities this week.

[00:05:21] So last week, we had Luciano talking about Excalibur Brothers and the branding and the licensing and the opportunity.  Today, is actually kind of a nice follow-up because Meir dives more into the details and the technicality.  So, let’s tune in.

[00:05:36] All right. Thank you everybody for tuning into a Global from Asia show, we have video here. So it took a little bit, you know, we mostly audio. I know a lot of you listening on iTunes, but also if you want to check out the video of, the video version, it’s a, it’s again, it’s been a while since we’ve had you back on the show.

[00:05:50]Meir, Meir Simhi. He’s an e-commerce veteran here, an expert in Shenzhen, China. So thanks for coming on our show. We got a lot to talk about today. Do you want to give those that’s here for the first time, a little intro? Sure. Awesome. So first of all, thank you for having me again here in your podcast. Yeah.

[00:06:09] I’m Meir Simhi, e-commerce entrepreneur, I’ve been living her now in Shenzhen, China for the past 15 years and I’m running Accelerator, Brand Masters Accelerator. We’re helping entrepreneurs to build e-commerce businesses, private label, Amazon, and now we’re working on a new startup. It’s a software platform and a marketplace that helps connect brands and sellers with the licensing model.

[00:06:38] Yeah. That’s exactly what we’re talking about today. So the last episode we just had was with Luciano and he and I are working together on one a brand. Getting your expertise as always since support to use your software platform. And then we’re also applying this first cohort or group of the Blimp method.

[00:06:56]So we’ve got a lot to cover today and maybe we’ll probably have you on more. But I think first is, you know, I was just at a meetup with Chris, you know, Chris Davey here had an FBA meetup and I was explaining to some people. It still seems like a new, it’s a new concept, right. This brand licensing in the e-commerce space.

[00:07:15]Yeah. So basically brand licensing is actually not a new concept. It’s not a new model. It’s it’s been there for a pretty long time, but it’s new for e-commerce because brand licensing is based on the principle of exclusivity and exclusivity is something that you usually implement on a territory on geographical territory.

[00:07:43] You need to have to define where are you going to allow some sellers or distributors to distribute or sell your product, market your products. And this definition is actually defining a contract, this licensing contract. And what’s happened with e-commerce is that in e-commerce there are no borders, you know, people can login to any website from anywhere in the world and just buy products.

[00:08:16] So the, the traditional brand licensing model was relevant, mostly for offline retailing. And that’s why most of the e-commerce sellers don’t really look at it as an e-commerce business model. True, true. So that’s exciting. We’ve we’ve, we’ve been friends, so, so long, a lot, most of our time in China, we known each other and we’ve done various projects.

[00:08:41] Some of you remember the, the gladiator series. That was fun. And so, so I’ve, I’ve been learning from your model for the last few, few years. And I think maybe today we can talk about some examples cause. This is not a concept you’re doing even doing this for years with, with, with your brand. Yeah, yeah, yeah.

[00:08:59]So yeah, we’ve been like experimenting and yeah, of course we used one of my brands to experiment and see like how we can implement this model in, in e-commerce online and also how we can get the insights that we need in order to create this software, to create the platform and then eventually the marketplace.

[00:09:22]The thing is that when we started, we actually started with the franchise. Yeah, not licensing. So franchising is like a sub model of licensing. Franchising is a type of licensing. The difference, the main difference between franchising and licensing is that in franchising, you have to, as a franchisor, you have more commitment and you have to deliver more value to your franchisee

[00:09:48]In terms of systems, support, supply chain sometimes even the product themselves you actually provide a business out of the box. And the, the challenge we experienced is that we had to with me and my team, of course, we have to deal with few businesses at the same time, running a successful brand with franchisees and also developing the whole concept or model, the software.

[00:10:19] So it created some bottlenecks for us. It doesn’t mean the franchising model is not good. It is good. It can be, it can fit some of the brands. It’s again, it’s some kind of strategy and you need to, as a brand need to decide what kind of strategy you want to use. If you want to go the licensing route or the franchising route and licensing is more like

[00:10:44] Leveraging your brand equity and then giving a little bit more freedom for the, your licenses to launch your own product, but under your brand name, w of course, with, with some limitations, there is a legal framework that you have to create and a contract and everything, but it gives you as a brand more freedom and it gives the licensee also more let’s say.

[00:11:14] Rights or let’s say ownership, ownership on, on their creation because basically they are the guys that are bringing the product to the brand. They create it. So they have a little bit more ownership on the, on the product. But they still using your brand intellectual property is still yours as a llicensor.

[00:11:36]So there are a lot of similarities between the models, but the software and platform and everything that we developed can fit both models. It all depends on you as a brand, how you want to operate, how you want to work and deliver your value to your licenses, man, I’m still learning. I’m still learning, man.

[00:11:58] years with you, but I’m still learning. So I I didn’t, I loved them maybe, you know, a little bit more about they have more own rights if they’re a licensor, but at least for Luciano and Excalibur brothers, we’re looking at the franchise model where this, this first group in the program will have a business in a box.

[00:12:17]So we’ll help, we’re in China anyway, we know the sourcing and a factory, so we’ll help them, you know, with the supplier and in the supply chain, working, you know, also with your, your, your systems. But yeah, so the license model is. We, we, as a brand, don’t get as involved with what the licensee does.

[00:12:35] Right. They can just find their own supplier. They can make, of course it’s gotta be approved by the brand. Right. Exactly. That’s the most important part is the samples are approved and the, the product is approved and yeah, so you, as a as a brand, just the licensing model, you just provide the brand properties and allow the licensee to use it in order to market these products.

[00:13:05] And of course it must obey some, some kind of guidelines that you have to define in this legal contract, but there is more space, more freedom on both sides. On the other end, when you do w when you take the, you go the franchise model and the franchise model is more like if we can look at, like, for example, pizza hut.

[00:13:30] So when you become a franchisee of pizza hut or McDonald’s yeah, they will provide you the exact recipes. They will provide you the raw materials. You will have to work on their system. You will have to be aligned with every guidelines, with every rule, everything it’s, it’s like a chain or, or a network.

[00:13:52] So of course it’s more It’s more valuable for the, for the franchisee, because he gets something that is just ready to operate and doesn’t have to take care of a supply chain and then suppliers and all this stuff. But he also more, let’s say more constraints. When you go the licensing route for example, if the licensee, it depends on also how you define your contract.

[00:14:21] So if it’s let’s say based on on a time timeframe, And you define, like you give this contract for someone, one year or two years or unlimited. It depends on you as a brand and on your program structure, but then he has more rights in terms of if you want, for example, to transfer this license to someone else.

[00:14:48] So yeah, you have to work harder a little bit, but then it’s kind of like his assets almost, almost like his assets. So the investing that he does in building his product or sales will pay off eventually because he creates or build his own assets. I understand which goes right to the next question, I think is good.

[00:15:10] We talk about it earlier. I know it’s a question I get a lot. I think you get a lot, there’s a lot of experienced sellers watching today. They, I noticed a lot of them that are my friends now and I guess this is probably more for a new seller than an experienced seller. But experienced sellers wonder, why would a new seller do this?

[00:15:27]Or what’s the value? Because I think a lot of selleres, a lot of PL private label is about building the brand and the equity. But I think I have my answer top.  But I think you have the best answer for that, right? What’s the oppor the opportunity, but I think it’s speed and it’s, it’s low cost of the investment. Yeah.

[00:15:44]The entry barriers, of course, the entry barriers. So usually as a new seller, when you want to start this kind of business, especially private label, these days, you have to invest a lot in education and trial and error. It takes some time you need to find your suppliers. You need to order samples. You need to go through a lot of steps in order to build your business and brand registry. Brand registry.

[00:16:10] And, and it, it takes a lot to build this business because the brands you have to build these days compared to the brands you have to build five or six years ago, are totally different. Now people expect real brands, not just private label brands. Before it was enough to take a generic product and maybe stamp a logo on it, put it in a nice packaging, and then you put it on Amazon and you make sales and you can call yourself a brand owner.

[00:16:40] But now it’s not enough. Now you have to build brand equity. You have to build your audience. You have to have funds to invest in a lot of branding, which is building your brand identity. Yeah. All this stuff that cost a lot of money and also it requires experience. The benefit for a new seller to go through this program is to learn by doing. Learning by doing, because you work so closely with the brand, they see how the brand behaves, you see how the brand promote itself.

[00:17:14] And it’s a very good way to start your business and generate some income before you even decide what you want to sell. Yeah. Before you decide, like, before you understand how brands are selling or marketing or building themselves. So if you have the money and you have the time and you have the knowledge and experience and all the resources that you need in order to build a brand, go for it, build your own brand.

[00:17:46] But for new sellers, usually they would want to take a minimal risk before they understand, fully understand and know the ecosystem. And going through this route, they can enjoy both worlds because they can still sell a branded product. They can still enjoy a unique and exclusive product. Yeah. But so they will not have competition on the buy box.

[00:18:15]They will not have competition. So it’s not a generic product. It’s not like buying also a product that someone else also can buy. And then you have raced to the bottom.  We know how it goes. You, you start to work with repricers and you have to always optimize your, your price. But here it’s still exclusive same like a private label or selling you on brand.

[00:18:38] But then you don’t have to do all the investment and time that it takes to build your own brand. agreed. Yeah. So, you know, I’m an e-commerce gladiator program. We were, we were already, we did that together and I think we raised 40,000 US or more to do that. And of course, a lot of it was inventory, but there was also the time we had to, you know, research, find the niche, find the brand register, make a website, make, file the trademark you know, go through multiple different product testing.

[00:19:08] So, whereas I think with the, as a seller of a licensor or as a franchisee, it’s, I’m saying 10,000 at Blimp, US is like a, kind of a, at least a ballpark, but it could be less and it could, it could be less, it could be much less. So, yeah. Yeah. So the thing is one thing that he didn’t mention also is the team building.

[00:19:29] Most of the time, this journey is it’s tough, you know. And you do it alone as an entrepreneur, you will usually be very lonely through this journey. And, and this is a huge plus for this business model because when you join a brand, even if it’s a licensing program or franchising program, you join a community.

[00:19:53]You join the brand, the brand is an incentive to make you successful. It has an incentive to to support you, to give you more resources and tools to succeed. You have someone to contact and talk to when you feel lonely and hard. And this is something that is worth a fortune because most people don’t have that.

[00:20:15] They, they are lonely in their journey. They will take a course, they will learn, but then to do this journey by themselves, it’s very hard. So that’s one very important point then the investment. So most of the money of course will go to inventory. So it really depends on what product are you going to sell?

[00:20:37]And what is the MOQ? What is the shipping cost of this model? This will determine how much capital you need at the beginning when you start. And the rest of the things are things like building your listings. You know, producing the media, the product photos, the video, everything that is related to the marketing materials and stuff like that.

[00:21:00] And this also costs money, but here, there is an advantage because if you are going to work with a good brand that established a very good franchising or licensing program, they will have most of these resources ready. They will have most of these resources in, in, in let’s say in which, you know produced content.

[00:21:22]Most of the things will be ready, like a packaging, like a logo of the brand, all the visual identity on the design guidelines, things that cost a fortune to create and develop when you build your own brand. So it is a shortcut, but also savings. You’re going to save money because you leverage something that has already the existed. 

[00:21:47] Agreed. And then actually I just had, it was just at that meetup and I was I’ve found a potential person, hopefully can join this program and benefit. And he, you know, he took a course already over the years. He’s been wanting to do Amazon for many, many years, but like, I think, you know, he’s work, he’s working, he’s a foreigner in China and he’s been trying to do it, but doesn’t know how to start.

[00:22:07] He’s working at a factory doing marketing for them, but, you know, joining this program, And then gaining his experience. He could then even start a brand later himself. Right. He could, you know, use the brand master’s program and you’re doing make a brand. He could you know, do the same thing that we’re, we’re doing as a brand, right?

[00:22:26]So it’s a stepping stone. You don’t have to stay in this and it’s as a cashflow. Exactly. Exactly. It’s you, generate the cash flow.  You learn while generating cashflow, and then you build your own brand. And then at some point yourself, you can build your own licensing franchising program, and then you can expand your brand.

[00:22:47]And I think this is also important point. Why would brands do that? It’s true. It’s true. Yeah. I mean, there’s so much content we have, like, we can do multiple podcasts, but on the brand side, of course the benefit I think, is to it’s to scale and to build, build out a community. I mean, my, you know, me and my favorite parts are content and community.

[00:23:08]So I’m so excited to, to just as a brand, because I can engage the community. People empower them to, to have their own products and and help them with the launch process. But of course I can scale cause I, they, they share the investment of the independent, right? So this is one point, one benefit for the brand side and that a benefit is that you have someone to operate this product as a brand when you start to scale and you start to have more than maybe 10 SKUs.

[00:23:41]It starts to become overwhelming and then you need actually to hire people. Hiring people means more investment, more time management, management, training people. Yeah. So. But then, I don’t know if you remember this scene from the movie, The Founder, you know about McDonald’s. So at the beginning, when he just started he went to his friends to ask for investment.

[00:24:10] He got the money and then they opened like two or three branches. But it didn’t work. You went to the, to the branches to check and he say like, people like selling burritos and some selling some other products that are not even related and they didn’t even take care of this business correctly. Okay.

[00:24:28] So the thing is that there was a point in the movie where he found this couple, young couple, like a family mid-level, a mid-class, middle-class and he approached them. He offered them this business. More than that, they, they loved it. They took it and they managed it really, really well. And then he found the right formula for McDonald’s how to scale it.

[00:24:53] That was his his target audience and the reason it was successful is because when people manage their own stuff, they want to feel, they own something. They want to feel that it’s theirs. And when people manage their own stuff, usually they will put more efforts and they will nurture it and cultivate it and build it in a better way.

[00:25:16]They will be more dedicated to the project. So you, you actually, as a brand, you build an army. You know, of operators that actually sell the products and, and, and helping you increase your brand equity. But also they will enjoy it because each one that joins the brand is expanding the whole brand and this expansion and product variety will help all the franchisees or licensees to enjoy, enjoy this benefit and the value. Agreed.

[00:25:51]Let’s get a little bit more technical, maybe people are probably wondering what, so there’s multiple products, right? So a brand of course has products, usually in a niche category. So they want to participate as a seller. Then you know, so Excalibur brothers, we’re looking at like, like goblets and cups and tableware products.

[00:26:16]So we show they’re wondering like they are the only seller. So they have rights as they’re licensee or a franchisee of that product where we’re most likely to doing a franchise program. So we’ll help them with the sourcing and the logistics and packaging, everything. They would be the exclusive seller of that product.

[00:26:38] So like you said, the buy box there, we would make sure nobody else sells on that ASIN and they are in Amazon, in US market or whichever market. Right. So it’d be like Amazon channel US market. This ASIN. Yeah. So. Yeah. So they will be the legal rights owner on the products by the, by the power of the contract and the way you design it.

[00:27:02] And the way we look at it in e-commerce is that, that the marketplaces – it’s the territories, the new territories. So yeah, we started with Amazon and Amazon have multiple marketplaces across multiple countries. We have the US of course, North America, it’s US, Canada, and Mexico. And then we have Europe. And then you have Japan and some other huge marketplaces.

[00:27:28] So also of course, as a brand, it helps you to expand to this new territory. So usually when a franchisee create a contract, per ASIN. So it’s per ASIN and per one marketplace. Of course you, you, as a brand can offer him like few marketplace at the same time, but it means he will have to invest more. He will have to put more money for the, for the, let’s say the setup fee and then more money on Inventory.

[00:27:57] So usually most of the licensees or franchisees, they will start with one product. One SKU and one marketplace then when they want to expand to more products, they, they will pay again the setup fee or more inventory for other marketplaces. And the idea is also to expand later to other marketplaces like Walmart, like eBay in some verticals, like marketplaces that yeah. 

[00:28:26] Marketplaces that I have some kind of expertise in, in a specific industry. And that’s the beauty in this idea that, that the possibilities and the options to expansion here is like you know, endless. Agreed. So then they start to sell and they’re an exclusive, and of course the brand helps with we, we make the listing for them.

[00:28:48]So you want to talk about the process, maybe. I’m trying to kind of go through the steps. So the first step of course, is applying to join the program. So you as a brand need to present your, your program and then you get applications and then when the application is approved, you start the onboarding process.

[00:29:09] And then if it’s franchising, so you already have the product idea. So there is the product selection. Your franchisees will have to choose which product they are going to sell. And then after they choose the product, you will sign the contract. The contract will include the, all the details about the program, the duration of the contract the royalty rate.

[00:29:31] We didn’t speak about the royalties. Yeah. So the royalties are actually, are the profit. This is the profit actually. Yeah, definitely. Yeah. That’s the profit of the brand. This is how the brand actually generate this income, this extra income from royalties. But here’s the beauty. Because. And then the sales goes to their seller central.  Yeah.

[00:29:53]They are business owners, they do the checkout, they do the checkout. So, yeah, that’s a good, I think we talk about royalties and then the the ownership. So they, like people have joined this program where, you know, would love to work with you. They raised their own like company, US, Hong Kong, China, like wherever, of course, they have to get the seller accounts, their seller accounts, of course, then the ASIN.

[00:30:16] And they would have be the only sole seller of that ASIN. And they sell one ASIN and they’re exclusive seller. They put the price, they order the inventory. The shipping plan goes to Amazon FBA or FBM, but it’s mostly FBA. Then the customers buy, the money goes to their seller account, they’re paid. And then there’s the royalty.

[00:30:35]And then the royalty, we can talk about a lot, but maybe you could give some examples of the different model or the thought process of it, the royalty rate and the margins. Yeah. So the royalty rate usually, is from the total revenue. So the total sales and it can be a fraction of a percent to even 12%.

[00:30:55] Some brands even take 15% and big brands, you know.  But the average could be something between 3% to 5%, which is very reasonable. If we think about how much margin or profit we want to allow the franchisee to keep. So the program will still be beneficial and valuable for him, otherwise.

[00:31:22]You lose the incentive. Agree.  So, so yeah, so usually as a brand with a strong brand brand equity, you will have this power brand power to sell your product a little bit more expensive than your competitors. Right. That’s the whole point. Yeah. That’s the point of a brand. So yeah, we were talking about the royalties and Margin in the category and that if you you are a good brand with enough brand equity, you could have enough margins that your licensees or franchisees will not have a negative impact on their profits from the royalties that they have to pay to you compared to the average in the, in the, in the category.

[00:32:06]Yeah. So yeah, basically it’s going to probably make more than, if it was like a commodity product, of course, because it’s a brand that has brand equity and value and the customer is willing to pay more. And so there’s a share of that to the seller or the licensee or a franchisee and to the brand, which is really exciting.

[00:32:24]So, man, I know there’s so much. I think we had, obviously hopefully can get you on future shows. Well next year, 2022, we’re going to be really doing the next, the next case study. You know, we’ve done an awful lot on a podcast before. But there’s so much, what’s what’s the next step we should tell our listeners today, you know, to, to get more involved, excited.  It’s getting very excited.

[00:32:44]And I think that we can already tell our audience, your audience, that we already have few brands onboarding on the platform with a very interesting licensing and franchising programs. Your brand Excalibur, Excalibur Brothers is a very interesting project. I really like it. Luciano is really good. Really good job.

[00:33:07]So, yeah, we are building it were getting more brains on the platform were getting more licensees and franchisees that want to build their businesses and on Amazon online, generate income. And yeah, that’s like, that’s the future man? Intellectual property. It’s true. I mean, Yeah, brands and then now licensing and IP, and then there’s even, we can even talk about, we’ve been talking about NFT and everything, but there’s so much to talk about.

[00:33:36]So I think now we’re going to have a series of webinars. We, we won’t announce the dates on this show, but it will be on the show notes. We’ll definitely have one before the next year, 2022, maybe if you watch, in the future we hope to do even more. This is like a long-term program. I mean like Meir, I don’t know.

[00:33:52]It’s been so many years you’ve been working on this and I’ve been following along and involved on and off over the years. So I’m excited to help be part of this next stage of this brand licensing and your software. But yeah, so definitely tune into our webinar is going to be a live version and we’ll have right before the new year.

[00:34:10]So I think a lot of people I am talking to, they want to start something big in the new year, start a new. I start going on Amazon. Right? Not just listening to podcasts, not just like taking courses, but this is a program, right? This is a business. It’s not just selling a course here, right? Yeah. And then the program, we didn’t talk about the program.

[00:34:27]So actually every brand or the program itself provides the training that every franchisee or licensee needs in order to sell on Amazon. Yeah. So the education, the training that you need in order to build your business, you get from this program. Exactly. So, yeah, we. Yeah, just everything. So yeah, it’s going to be helped with it’s a business in a box.

[00:34:54]It’s like you said, it’s the listings, it’s the, it’s the program, the education to community, you know, and it’s, win-win, it’s not like it’s not dog eat dog. Right. It’s we all come together. We all have our piece of the pie and we all can make money and grow together. So I’m excited Meir. Let’s see, I hope to see you all on the next webinar.

[00:35:14]We’ve had some great ones over the years and he always brings amazing value. I mean, it was already on this podcast and there’s so much more we can share and see you all at the webinar and in future shows. See you. Okay. Thank you.